When it comes to closing the sale with prospective students, nothing is more effective than a truly great college admissions video.

Your average YouTube cat video or blooper reel won’t do. We’re talking high-end, personal-story, immerse-yourself-in-the-campus-experience kinda video. These are effective in reminding previous visitors how beautiful your campus is, and more effective at encouraging new students to visit and apply. More importantly, they allow students to picture themselves on your campus for the next four (or so) years of their life.

Check out this sample completed recently for one of our client-partners:

Sample College Admissions Video

 

YouTube is a Powerful Recruiting Tool

Does your college or university utilize outlets like YouTube in your student recruitment communications flow? YouTube is a powerful site, and growing in strength every year. According to the site’s statistics:

  • The number of hours people are watching on YouTube each month is up 50% year over year.
  • Approximately 60% of a creator’s views comes from outside their home country (making YouTube a great recruitment tool for international students).
  • Half of YouTube views are on mobile devices, which students are using more and more in their decision-making process.
  • According to Variety, U.S. teenagers were more influenced by top YouTube creators than mainstream celebrities.

With that kind of power, don’t ignore YouTube as an outlet for recruiting students and closing the sale.

Need Help Using Video to Close Students?

The Parish Group’s team are experts in video production and social media integration, which gives our client-partners the upper hand in their YouTube efforts. For instance, we doubled the number of YouTube videos for one client-partner within a year!

Contact us today to learn more about how The Parish Group can help you increase your YouTube presence in the student search and recruitment process.