ASHEVILLE, NC, November 15, 2019 – In 2014, the Bill and Melinda Gates Foundation selected six historically black colleges and universities (HBCUs) — namely Claflin University, Delaware State University, Fayetteville State University, Jackson State University, […]
Another year of travel, phone calls, emails, text messages, and campus visits, have culminated in new students classes for colleges and universities across the country. For those on the outside of the industry, a common […]
It’s time to talk about value. Following May 1, wisdom dictates a fresh assessment of the year’s success and the programs that enabled it. The key question at this juncture is: Does your current brand […]
May 1. The day. The myth. The legend.
Does anyone in admissions sleep the night of April 30? For years, May has greeted us with National College Decision Day and all the white-knuckled anxiety that comes […]
I have always been intrigued by technology, communication, and the intersection of the two. In fact, in graduate school, I wrote my comprehensive assessment paper on the ways emerging communication technologies change the way we […]
MILK THAT PHOTOSHOOT
Ah, the campus photoshoot. The few days each year that have to be picture perfect: sunny with dozens of well-dressed students studying on the lawn. We’re very familiar with these days and know […]
Up until 2013, times were good. As a school, you could wield Facebook as an exacting tool to reach incoming students, group them together and create a real sense of connection as a yield driver.
It’s time for the final push.
March is here with a 62-day countdown to May 1, the National Day of Crossed Fingers. And from our Asheville view of early blossoms, it’s […]