Name of Institution
Years of Service at the Institution
What are your five most prominent communication (internal and external) pain points? Consider the following:
Is it internal communications? (Current students, faculty, department heads, staff, etc. Under- informing, over-informing, departmental silos, etc.)
Is it external communications? (prospective students, donors, alumni, city/community, brand awareness)
Is it your publication?
Is it your website/online presence/branding?
Is it your presence in the local market?
Is it your approach to donors and additional funding sources?
Is it your institution’s public relations perspective?
Is it staff?
Is it your faculty?
Is it institutional resistance to change?
Is it a lack of innovative programming focused on job training/preparedness?
Is it a primary or tertiary market?
Is it getting donations?
If there were no obstacles, if you had all the resources you needed, which would you fix first?
Why should prospective students pick your institution to attend?
What do you think is the external perception of your institution?
What is your elevator speech for your institution?
This field is for validation purposes and should be left unchanged.