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# The Parish Group

Together, we do BIG things.

## Sitemaps

- [XML Sitemap](https://parishgroup.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [What We’re Reading, Watching, and Listening To: The Parish Group’s Back-to-School Content List](https://parishgroup.com/2026/08/what-were-reading-watching-and-listening-to-the-parish-groups-back-to-school-content-list/) - Explore the books, podcasts, newsletters, and resources shaping The Parish Group team’s thinking about higher ed enrollment and strategy.
- [Parish Pulse: July 2026 | Rethinking Connection in Higher Education](https://parishgroup.com/2026/07/parish-pulse-july-2026-rethinking-connection-in-higher-education/) - Explore July 2026 higher education trends, including student recruitment, enrollment strategy, Slate insights, institutional storytelling, & admissions changes.
- [How Higher Ed Should Market to Gen Alpha](https://parishgroup.com/2026/07/how-higher-ed-should-market-to-gen-alpha/) - How Gen Alpha will reshape higher ed marketing and what colleges must do now to adapt to personalization, authenticity, and digital engagement.
- [What Does Gen Z Want From Their College Experience?](https://parishgroup.com/2026/07/what-does-gen-z-want-from-their-college-experience/) - Learn what Gen Z values in higher education, from career outcomes and flexibility to authenticity, technology, and human connection.
- [Slate Summit 2026: Community, Collaboration, and a Few New Favorite Features](https://parishgroup.com/2026/07/slate-summit-2026-community-collaboration-and-a-few-new-favorite-features/) - See Dave DeBor's highlights from Slate Summit 2026, including new Slate features, community connections, and The Parish Group's presentations.
- [The Modern Campus Tour Starts On Social Media](https://parishgroup.com/2026/06/the-modern-campus-tour-starts-on-social-media/) - Today's students often experience a campus online before they visit. Discover how social media now shapes college perception and fit.
- [Your Whole Campus Should Be a Recruitment Opportunity](https://parishgroup.com/2026/07/your-whole-campus-should-be-a-recruitment-opportunity/) - Prospective students experience one campus—not separate departments. Learn how wayfinding, staff interactions, and campus culture influence recruitment.
- [Design Aspects to Consider for Higher Ed Brochures](https://parishgroup.com/2025/03/design-aspects-to-consider-for-higher-ed-brochures/) - Here are our top design tips for creating a high-impact higher education brochure.
- [Who Are You Talking To? How Higher Ed CMOs Risk Losing Sight of Their Audience](https://parishgroup.com/2026/04/who-are-you-talking-to-how-higher-ed-cmos-risk-losing-sight-of-their-audience/) - Is your higher ed marketing missing the mark? Discover how to reconnect with your audience and improve enrollment outcomes.
- [After Commitment: The Opportunity Higher Ed Often Overlooks](https://parishgroup.com/2026/05/after-commitment-the-opportunity-higher-ed-often-overlooks/) - Post-deposit engagement is often overlooked in higher ed enrollment strategy. Learn how institutions can support students after commitment.
- [The Enrollment Metric Higher Ed Gets Wrong](https://parishgroup.com/2026/06/the-enrollment-metric-higher-ed-gets-wrong/) - Higher education institutions often celebrate application growth, but more applicants don't always lead to better enrollment outcomes. Learn why yield, student fit, and intentional recruitment matter more.
- [The Hidden Driver(s) Behind the Application Boom](https://parishgroup.com/2026/07/the-hidden-drivers-behind-the-application-boom/) - College applications are rising fast. This post explores how access, financial uncertainty, and institutional practices are driving the surge.
- [Parish Pulse: June 2026 | What Higher Education's Biggest Changes Reveal](https://parishgroup.com/2026/06/parish-pulse-june-2026-what-higher-educations-biggest-changes-reveal/) - Explore June 2026 higher education trends, including AI and liberal arts, Slate strategy, enrollment insights, and marketing ideas for colleges.
- [AI Is Raising the Stakes for Campus Photography](https://parishgroup.com/2026/06/ai-is-raising-the-stakes-for-campus-photography/) - AI-generated campus imagery may look polished, but prospective students increasingly value authenticity and emotional specificity over perfection. Explore why authentic campus photography matters more than ever in higher education marketing.
- [The AI Revolution is a Big Opportunity for Liberal Arts Degrees](https://parishgroup.com/2026/06/the-ai-revolution-is-a-big-opportunity-for-liberal-arts-degrees/) - AI isn't making liberal arts degrees less relevant—it's highlighting their value. Explore why skills like critical thinking, communication, and adaptability are becoming more important in an AI-driven economy.
- [How to Market a Liberal Arts Education in 2026](https://parishgroup.com/2026/06/how-to-market-a-liberal-arts-education-in-2026/) - Liberal arts education isn't losing relevance—it's facing a messaging problem. Learn how colleges can connect liberal arts degrees to career outcomes, durable skills, and the realities of an AI-driven economy.
- [Indicia For Higher Ed Admissions: What They Are and Why They Matter](https://parishgroup.com/2026/05/indicia-for-higher-ed-admissions-what-they-are-and-why-they-matter/) - Indicia (postage permit imprints) play a key role in higher education admissions mailing strategy. Learn what they are, how they work, and why they matter for cost, efficiency, and enrollment marketing operations.
- [Rethinking How Mission-Driven Colleges Market Themselves](https://parishgroup.com/2026/05/rethinking-how-mission-driven-colleges-market-themselves/) - Mission-driven colleges and universities can no longer rely on statements of values alone. Learn how to translate mission into student experience, outcomes, and storytelling that resonates with Gen Z and Gen Alpha.
- [Values Are a Competitive Advantage in Higher Education](https://parishgroup.com/2026/05/values-are-a-competitive-advantage-in-higher-education/) - Values are becoming a competitive advantage in higher education because students increasingly evaluate institutions based on trust, authenticity, and alignment with their personal beliefs—alongside traditional outcomes like career readiness.
- [The New Face On the Block: Dave Debor, Director of Slate Operations](https://parishgroup.com/2026/05/the-new-face-on-the-block-dave-debor-director-of-slate-operations/) - Meet Dave Debor, The Parish Group’s Director of Slate Operations, bringing deep admissions expertise to help institutions optimize Slate systems & processes.
- [Who Is AI Marketing Really For?](https://parishgroup.com/2026/05/who-is-ai-marketing-really-for/) - AI can generate content faster than ever—but audiences may not trust it. Here’s why marketers should rethink who AI marketing is really for.
- [New Face on the Block: Pat Brothwell](https://parishgroup.com/2026/04/new-face-on-the-block-pat-brothwell/) - We're excited to welcome our newest team member Pat Brothwell to The Parish Group. Learn more about Pat and his role in our latest blog.
- [College Decision Day Is Just the Beginning for Most Enrollment Teams](https://parishgroup.com/2026/04/college-decision-day-is-just-the-beginning-for-most-enrollment-teams/) - College Decision Day isn’t the end of admissions. Learn how enrollment teams can reduce summer melt & keep deposited students engaged from May through move-in.
- [From SEO to AEO: Preparing Higher Ed for AI-Driven Search](https://parishgroup.com/2026/03/from-seo-to-aeo-preparing-higher-ed-for-ai-driven-search/) - AI is reshaping how students search for colleges. Learn why higher ed must move beyond SEO and adopt AEO and GEO strategies to stay visible.
- [New Face on the Block: Dr. Leah Beth Hubbard](https://parishgroup.com/2026/03/new-face-on-the-block-dr-leah-beth-hubbard/) - Meet Dr. Leah Beth Hubbard, The Parish Group's AVP of Enrollment Strategies. Learn more about Leah Beth and her professional background.
- [The AI Virtual Admissions Counselor: Tool or Replacement?](https://parishgroup.com/2026/03/the-ai-virtual-admissions-counselor-tool-or-replacement/) - AI is entering the admissions office. But can a virtual counselor replace the relationships that shape a student’s college decision?
- [Moving Students from Admissions to Student Success Through Orientation](https://parishgroup.com/2026/02/moving-students-from-admissions-to-student-success-through-orientation/) - Orientation isn’t just a welcome event—it’s the bridge from recruitment to retention. Here’s how to design it intentionally.
- [The Ethics of AI in Higher Ed Admissions](https://parishgroup.com/2026/02/the-ethics-of-ai-in-higher-ed-admissions/) - Colleges restrict student use of AI while also building AI-driven admissions ecosystems. We dive into the use of AI on both sides and how to enact equity.
- [Rural vs. Urban Recruiting: Navigating Geographic Challenges](https://parishgroup.com/2026/01/rural-vs-urban-recruiting-navigating-geographic-challenges/) - With tightening budgets, strategizing recruitment travel is essential–and both rural and urban areas bring their own challenges and opportunities.
- [Is There a Continued Place for Virtual Events Post-Pandemic?](https://parishgroup.com/2026/01/is-there-a-continued-place-for-virtual-events-post-pandemic/)
- [Keeping Your Branding Evergreen in Slate](https://parishgroup.com/2025/11/keeping-your-branding-evergreen-in-slate/) - Learn scalable, low-maintenance ways to make your branding evergreen in Slate.
- [Best Practice for Translating Higher Ed Marketing Materials into Spanish](https://parishgroup.com/2025/10/best-practice-for-translating-higher-ed-marketing-materials-into-spanish/) - Translating higher ed marketing pieces into Spanish has become more crucial than ever for institutions. Read why and how you should be translating publications.
- [Financial Aid Optimization: an Investment, not a Discount](https://parishgroup.com/2025/10/financial-aid-optimization-an-investment-not-a-discount/) - Financial aid is an investment in your enrollment, institutional priorities, and the sustainability of your net tuition revenue.
- [Do You Speak Slate? How to Ask for What You Need](https://parishgroup.com/2025/09/do-you-speak-slate-how-to-ask-for-what-you-need/) - If you don't know what questions to ask for what you need in Slate, we've got the translations! Read our latest blog to learn how to "speak Slate."
- [Your Fall Recruitment Travel Toolkit](https://parishgroup.com/2025/08/your-fall-recruitment-travel-toolkit/)
- [New Face on the Block: Malyn Pickett](https://parishgroup.com/2025/08/new-face-on-the-block-malyn-pickett/) - Welcome to our newest team member, Malyn Pickett! Learn more about Malyn and her role as Senior Director of Slate Strategies.
- [New Face on the Block: Camilla Fay](https://parishgroup.com/2025/08/new-face-on-the-block-camilla-fay/) - We're excited to introduce our Partner Success Coordinator Camilla Fay. Learn more about Camilla and her role at The Parish Group.
- [Bracing for Budget Cuts in Higher Ed](https://parishgroup.com/2025/07/bracing-for-budget-cuts-in-higher-ed/) - Budgets are shrinking in higher ed. We've got tips on how to make more with less for your admissions and enrollment teams.
- [Are We Too Comfortable Telling Our Story in Higher Ed Marketing?](https://parishgroup.com/2025/05/are-we-too-comfortable-telling-our-story-in-higher-ed-marketing/) - Higher ed leaders are accustomed to their longstanding institutional story. But with new industry challenges, it's time to switch up how we tell our story.
- [Enhancing Accessibility in Your Higher Ed Email Communications](https://parishgroup.com/2025/07/enhancing-accessibility-in-your-higher-ed-email-communications/) - Prioritizing accessibility means all students who want to interact with your institution can. Learn how to optimize accessibility in your higher ed emails.
- [Why are College Emails Going to Spam?](https://parishgroup.com/2025/01/why-are-college-emails-going-to-spam/) - A majority of college emails are going to spam. Learn why and how to avoid it for your higher ed marketing communication flow.
- [Slate Summit 2025: Key Takeaways](https://parishgroup.com/2025/06/slate-summit-2025-key-takeaways/) - Whether you were a part of the conference or missed Slate Summit 2025, here are our key takeaways from Technolutions' annual conference.
- [PR vs. Marketing in Higher Ed: Siblings, Not Twins](https://parishgroup.com/2025/06/pr-vs-marketing-in-higher-ed-siblings-not-twins/) - Public relations and marketing teams have similar goals in higher ed, but different functions. Learn why it's crucial to not mix their responsibilities.
- [Copy Aspects to Consider for Higher Ed Brochures](https://parishgroup.com/2025/04/copy-aspects-to-consider-for-higher-ed-brochures/) - How do you tell the story of your higher education institution through print? We've got all the copy tips you need to create high impact print materials.
- [Slate.org: A How-To Guide for Your Institution](https://parishgroup.com/2025/03/slate-org-a-how-to-guide-for-your-institution/) - Implementing a Slate.org portal is simple and it opens up opportunities to foster deep connections between your institution and the high schools you serve.
- [Strengthening High School Counselor Relations with Slate.org](https://parishgroup.com/2025/02/strengthening-high-school-counselor-relations-with-slate-org/) - Slate.org can help high school counselors connect more efficiently and personally. Learn how in our latest blog.
- [No Department of Education? Here's How It Could Impact Enrollment](https://parishgroup.com/2025/02/no-department-of-education-heres-how-it-could-impact-enrollment/) - The return of the Trump administration has come with the promise of shake-ups, shake-downs, and reductions to the federal government. It’s no secret that President Trump has had his eye on the Department of Education, with threats to eliminate it through a number of measures, including an executive order. So what could it mean for Explore the potential ramifications higher ed could face if the Trump administration guts the Department of Education.
- [Higher Ed Social Media Best Practices for '25-'26 Recruitment Cycle](https://parishgroup.com/2024/09/higher-ed-social-media-best-practices-for-25-26-recruitment-cycle/) - The '25-'26 recruitment cycle is well under way. With social media still playing a big role in higher ed marketing, here are tips to keep your strategy fresh.
- [What the New NCAA JUCO Rules Could Mean for Small College Enrollment](https://parishgroup.com/2025/01/what-the-new-ncaa-juco-rules-could-mean-for-small-college-enrollment/) - The NCAA's new rules for junior college athletes may spell trouble for small college enrollment.
- [College Tour Recap: Do You Know Where You're Going To](https://parishgroup.com/2025/01/college-tour-recap-do-you-know-where-youre-going-to/) - Our AVP of Partner Development Roger Jones reflects on a recent tour of 30+ midwest institutions. One consistent theme proved difficult for campus visitors.
- [New Face on the Block: Andraya Avery](https://parishgroup.com/2025/01/new-face-on-the-block-andraya-avery/) - As our new Creative Director, we're re-introducing Andraya Avery, formally our Senior Graphic and Web Designer. Learn more about Andraya and her new role.
- [New Face on the Block: Katie Jordan](https://parishgroup.com/2024/12/new-face-on-the-block-katie-jordan/) - Meet our new Director of Slate Strategies, Katie Jordan. Join us as we learn more about Katie and her role!
- [Promoting Engagement Through Slate-Based Portals](https://parishgroup.com/2024/12/promoting-engagement-through-slate-based-portals/) - Learn how Slate portals can maximize engagement and streamline higher education communications for applicants, parents, and counselors.
- [The Secrets Behind Good Campus Photography](https://parishgroup.com/2024/11/the-secrets-behind-good-campus-photography/) - What separates a good photo from a great photo? One that elicits a response or an action from a student? What makes a photograph usable for print, digital ads, and table banners? When you’re shooting higher ed photography, you need to be proactive, not reactive. It’s easier to plan your shoot around the usage of
- [How to Keep Student Search Personalization from Pigeon-holing Students](https://parishgroup.com/2024/11/how-to-keep-student-search-personalization-from-pigeon-holing-students/) - Learn how to run personalization through all stages of the enrollment cycle and what "marketing hype" to avoid so students receive the most effective messaging.
- [New Face on the Block: Mikaela Roel](https://parishgroup.com/2024/10/new-face-on-the-block-mikaela-roel/) - Mikaela Roel joins The Parish Group as our Web & Graphic Designer. Join us as we learn more about Mikaela and her role at TPG.
- [Hitting the Road: A Mid-Travel Check-In for Counselors](https://parishgroup.com/2024/10/hitting-the-road-a-mid-travel-check-in-for-counselors/)
- [Enrollment is No Longer a Proxy for Revenue](https://parishgroup.com/2022/06/enrollment-is-no-longer-a-proxy-for-revenue/) - By Steve McKellips, Ph.D., Vice Provost for Enrollment Management, The University of Akron Remember the 1987 movie The Princess Bride? Out of all the iconic, quotable phrases one rings true about college enrollment: “You keep on using that word. I do not think it means what you think it means.” In the movie, Inigo Montoya
- [Employee Spotlight: Meredith Rushing](https://parishgroup.com/2022/08/employee-spotlight-meredith-rushing/) - For our August Employee Spotlight, we are featuring the talented Meredith Rushing. Owner of Rushing Associates based out of Orlando, Florida.
- [TPG's Philosophy: Build Relationships. Share Your Story. Be Awesome.](https://parishgroup.com/2020/01/the-parish-group-philosophy-build-relationships-share-your-story-be-awesome/) - For over 30 years, The Parish Group has provided full-service and à la carte tools for higher education institutions to recruit and enroll students and turn them into faithful alumni.
- [Making it to May 1st: How to Reach Your Higher Ed Enrollment Goals](https://parishgroup.com/2018/04/may-1-the-day-the-myth-the-legend/) - College decisions made around dinner tables come to the surface to affect job stability, budgets and the overall health of colleges across the country.
- [The Final Push to May 1](https://parishgroup.com/2018/03/the-final-push/) - March is here with a 62-day countdown to May 1, the National Day of Crossed Fingers. And from our Asheville view of early blossoms, it’s highly believable that spring is around the corner.
- [How to Keep Your College from Going the Way of the Brick and Mortar Mall](https://parishgroup.com/2024/09/how-to-keep-your-college-from-going-the-way-of-the-brick-and-mortar-mall/) - With many small colleges closing their doors, dive into actionable strategies to keep your smaller college from going the way of the brick-and-mortar mall.
- [Higher Ed's FAFSA Fiasco: The Sequel](https://parishgroup.com/2024/08/higher-eds-fafsa-fiasco-the-sequel/) - The uncertainty about this year's FAFSA leaves both institutions and families scratching their heads. Here are our tips to survive this FAFSA Fiasco sequel.
- [Countdown to NACAC 2024: What We're Looking Forward To](https://parishgroup.com/2024/08/countdown-to-nacac-2024-what-were-looking-forward-to/) - NACAC 2024 is on the horizon! Here's what we're looking forward to at this year's biggest higher ed conference.
- [Using Slate to Track Behavioral Data](https://parishgroup.com/2024/07/using-slate-to-track-behavioral-data/) - Don't pull at strings when analyzing student behavioral data. Learn how Slate can help track and interpret this information for enhanced enrollment strategy.
- [Redefining Student Search for the Modern Marketplace](https://parishgroup.com/2024/07/redefining-student-search-for-modern-marketplace/) - Higher ed's landscape has changed drastically. As higher ed marketers and enrollment managers, we must ensure our student search strategy evolves with it.
- [The Most Effective Virtual Yield Strategies for Higher Ed](https://parishgroup.com/2024/04/the-most-effective-virtual-yield-strategies-for-higher-ed/) - Yield season is upon us, and we've got the best tips to garner enrollment deposits and fight melt for students unable to attend in-person events.
- [Know Your Audience: How to Communicate Your Institution's Value](https://parishgroup.com/2024/05/know-your-audience-how-to-communicate-your-institutions-value/) - When it comes to college, different students value different things. We've got communication tips to best portray your school's value these different populations.
- [Maximizing Slate to Unlock Prospect Potential](https://parishgroup.com/2024/05/maximizing-slate-to-unlock-prospect-potential/) - Utilizing Slate for your enrollment management CRM can enhance your enrollment strategy. We have tips to help make the most out of your Slate instance.
- [Recognizing the Motivations of Transfer Students](https://parishgroup.com/2024/06/recognizing-the-motivations-of-transfer-students/) - Transfer rates are increasing, and we've got tips from PTK's Paul Singh on how to make the transfer process as smooth as possible for students.
- [Three or Thirty: What Determines How Long People Stay in Higher Ed](https://parishgroup.com/2024/06/three-or-thirty-what-determines-how-long-people-stay-in-higher-ed/) - Some stay in higher ed for a few years while others stay for decades. What makes people stay or leave in higher ed? Our counsel of professionals weighs in.
- [Slate Summit 2024: Our Key Takeaways](https://parishgroup.com/2024/06/slatesummit/) - This year's sold out Slate Summit has been a whirlwind of exciting new features, roundtable discussions, and conversations with Slate users from across the country.
- [Best Practices for Planning the Upcoming Enrollment Cycle](https://parishgroup.com/2024/04/best-practices-for-planning-the-upcoming-enrollment-cycle/) - Planning for the upcoming higher ed enrollment cycle doesn't have to be a headache. Here are some tips to maximize your planning strategy.
- [Managing Athletic Populations in Slate](https://parishgroup.com/2024/03/managing-athletic-populations-in-slate/) - Though athletes go through different recruiting processes than traditional students, utilizing Slate throughout athletic recruitment can positively impact yield.
- [The Importance of Student Participation in Higher Ed Recruitment](https://parishgroup.com/2024/03/the-importance-of-student-participation-in-higher-ed-recruitment/) - The best marketing assets for higher ed admissions offices are their students. Learn best ways to incorporate them into your strategy and the benefits in this blog.
- [The Potential Implications of Student Athlete Unionization](https://parishgroup.com/2024/04/the-potential-implications-of-student-athlete-unionization/) - In the current higher ed climate, student athlete unionization would spell even more trouble for institutions tight on finances.
- [The Value of Incorporating Calling Campaigns into Your Communication Flow](https://parishgroup.com/2023/12/the-value-of-incorporating-calling-campaigns-into-your-communication-flow/) - Learn how calling campaigns can amplify your higher ed enrollment efforts when incorporated into a larger communication flow.
- [The New Frontier: Expanding Your Geographic Markets](https://parishgroup.com/2024/01/the-new-frontier-expanding-your-geographic-markets/) - Learn best practices for expanding your higher ed student search into secondary and tertiary markets for steady enrollment growth.
- [Navigating the FAFSA Rollout and Its Bottleneck on Yield](https://parishgroup.com/2024/02/navigating-the-fafsa-rollout-and-its-bottleneck-on-yield/) - The '24-'25 FAFSA rollout has been anything but smooth. With the data to be released in March, enrollment managers should consider how this will impact yield.
- [Slate 101: The Benefits of Managing Post-Admit Enrollment in Slate](https://parishgroup.com/2024/02/slate-101-the-benefits-of-managing-post-admit-enrollment-in-slate/) - When it comes to managing the post-admit enrollment process, we’ve got the rundown on how Slate helps make it a little less stressful.
- [The Three Cs of Higher Ed Branding](https://parishgroup.com/2023/11/the-three-cs-of-higher-ed-branding/) - In the age of direct admissions and fewer high school graduates, a strong branding strategy is vital for smaller, private institutions to remain competitive.
- [Why Segmented Messaging is a Must in the Era of CRMs](https://parishgroup.com/2023/11/why-segmented-messaging-is-a-must-in-the-era-of-crms/) - With high powered CRMs like Slate, segmentation is a must in your outreach. Learn how best to segment your student audiences and Slate's segmentation abilities.
- [The Importance of Parent Communications](https://parishgroup.com/2023/10/the-importance-of-parent-communications/) - With more parents invested in their child's college search journey, learn why and what topics schools should incorporate parent outreach.
- [Strategies for Successful Student Search](https://parishgroup.com/2023/09/strategies-for-successful-student-search/) - While there is no magic bullet for higher ed student search, here are certain approaches to consistently boost enrollment yield and ROI.
- [Why August is the Best Time to Run Your Admissions Audit](https://parishgroup.com/2023/08/why-august-is-the-best-time-to-run-your-admissions-audit/) - Learn why August is the best time to conduct your admissions audit, and what to include in those audits so you're prepared for the next enrollment cycle.
- [What Conversations We're Having Following the SCOTUS Decision](https://parishgroup.com/2023/08/what-conversations-were-having-following-the-scotus-decision/) - Learn what discussions we're having about student recruitment following the SCOTUS's strike-down of affirmative action in admissions practices.
- [The Collateral Damage of the SCOTUS Decision on Affirmative Action](https://parishgroup.com/2023/07/the-collateral-damage-of-the-scotus-on-affirmative-action/) - Those of us in the higher education industry have to ask ourselves: how are we going to continue with diversity initiatives in recruitment?
- [Writing with AI for Higher Ed Admissions](https://parishgroup.com/2023/06/writing-with-ai-for-higher-ed-admissions/) - AI can be a wonderful tool to kickstart the writing process for emails, social media, blogs, or call scripts. But the first draft should never be the last.
- [It's Time to Incorporate Skill-Based Language and Outcomes into Higher Ed Marketing](https://parishgroup.com/2023/05/its-time-to-incorporate-skill-based-language-and-outcomes-into-higher-ed-marketing/) - A recent article from the Wall Street Journal caught our attention. In it, writers Jeffery Selingo and Matt Sigelman pose a new solution to the familiar crisis-of-confidence when it comes to higher education. The two discuss the absence of a shared vocabulary when it comes to employers and job-seekers, especially ones fresh out of colleges. With college enrollment waning, including career-specific skill-based language into higher ed marketing materials could help schools stand out.
- [Designing the Optimal Communications Flow: When Is It Overkill?](https://parishgroup.com/2023/06/designing-the-optimal-communications-flow-how-much-is-too-much/) - In higher ed marketing, comm flows help us segment information to prospects. But what's that sweet spot for messaging? When is it too much or too little?
- [Programs, Price & Perception...](https://parishgroup.com/2018/05/programs-price-perception/)
- [As An Enrollment Management Professional, Extra Effort = Expected Effort](https://parishgroup.com/2019/09/as-an-enrollment-management-professional-extra-effort-expected-effort/)
- [6 Benefits to Variable Design in Admissions Recruitment](https://parishgroup.com/2020/01/6-benefits-to-variable-design-in-admissions-recruitment/)
- [COVID Cheat Sheet](https://parishgroup.com/2020/03/covid-cheat-sheet/) - Okay, it’s Topseyturveyville out there, but you can do this! COVID-19 has us living in unprecedented times. Sure, transcripts are going to be a hassle and May 1 might move by a month or two or … more. But you understand enrollment. It’s always something. For once, maybe you don’t feel so alone in the
- [What the Fudge is Up with Your Messaging?](https://parishgroup.com/2020/03/wtfudge-is-up-with-your-messaging/) - In this world of YouTubers and Instagram influencers one thing is certain: messaging matters. During this unprecedented time of COVID-19, institutions must be keenly aware of their messaging — the what, the why, the when and the what the fudge element. So much of your content has been carefully designed to run on autopilot. Emails are
- [Admissions Recruitment During COVID: Time to Call](https://parishgroup.com/2020/04/time-to-call/) - Easter is upon us and we are all at home doing our part to deal with this life altering pandemic. Still, efforts to recruit the class of 2020 and beyond in this new norm must continue. Institutions across the globe have gone from in person visits, and open houses to offering these and other campus
- [Are You There, Student? It's Me, A College Counselor](https://parishgroup.com/2020/04/hello/) - Now that we understand prospective students have decided to go more analog and are interested in receiving more phone calls, there are a few things to consider. As students engage your website (WTFudge is up with your messaging?) what will they find, or better yet how easy will they be able to find you? A
- [Enrollment Yield During COVID](https://parishgroup.com/2020/04/thoughts-on-yield/)
- [Higher Ed, This is Not the Time for Autopilot Messaging](https://parishgroup.com/2020/04/this-is-not-the-time-for-autopilot-messaging/) - We read a ton of emails every day regarding the higher ed landscape. We’re blessed to have student inquiries pouring in on behalf of our schools and we stay up-to-date with send lists from a host of institutions. Having combed through so much data on a regular basis, we’re downright shocked at how many schools
- [Transfer Populations: The Final Frontier](https://parishgroup.com/2020/04/the-final-frontier/) - Institutions across the country are rethinking (or at least should be) strategies related to new student enrollment based on a delayed enrollment cycle. The global pandemic has affected the normal ebbs and flows of a traditional yield season that had already been affected by recent NACAC/DOJ changes. Declining high school graduation populations across the nation
- [Assessing Higher Ed Marketing Plans with New Enrollment Realities](https://parishgroup.com/2020/05/new-enrollment-realities/)
- [Avoiding Student Melt](https://parishgroup.com/2020/06/thoughts-on-melt/)
- [Enrollment Budgets: Do More With Less](https://parishgroup.com/2020/07/do-more-with-less/) - Enrolling the fall class of 2020 is proving to be one of the most intense and difficult experiences in recent memory for many institutions across the country. Everyone in higher education is facing the same uncertainty: fall enrollment. Furloughs have been implemented all over, and now enrollment management budgets are being reduced as a result
- [Enrollment Goals for Next Cycle: What Will You Do Differently?](https://parishgroup.com/2020/09/what-are-you-going-to-do-differently/)
- [When More Is Actually Overkill in Higher Ed Marketing](https://parishgroup.com/2020/12/when-more-is-actually-overkill/)
- [New Year, New Tool: CRM Optimization](https://parishgroup.com/2021/01/new-year-new-crm/)
- [Recruiting in 2021: Back to Basics](https://parishgroup.com/2021/01/back-to-basics/)
- [Are You Social Listening Where It Counts?](https://parishgroup.com/2021/02/are-you-social-listening-where-it-counts/)
- [Social Media Checkup in 2021](https://parishgroup.com/2021/03/social-media-checkup-2021/) - While some schools have found their stride posting engaging content at the right intervals, most don’t have a sustainable process for developing new content.
- [Who Do Students Say You Are?](https://parishgroup.com/2021/03/who-do-they-say-that-you-are/) - Regardless of your personal sentiments regarding Jeff Bezos, the man knows how to build a brand. He put it succinctly when he said, “Your brand is what other people say about you when you’re not in the room.” For much of the year, educators—and certainly university marketers and enrollment managers—haven’t been sharing walls with students.
- [Higher Ed Enrollment Budget: How Much is Too Much?](https://parishgroup.com/2021/03/how-much-is-too-much/) - As we in higher ed are all painfully aware at this point, the effects of the COVID-19 pandemic have and will continue to wreak havoc on budgets for the foreseeable future. While we’ve found creative alternatives to take aspects of the recruitment process online, doing so has required many campuses to invest in multiple systems
- [10 Tips to Milk That Campus Photoshoot](https://parishgroup.com/2021/04/milk-that-photoshoot-2021-version/) - Ah, the campus photoshoot. The few days each year that have to be picture perfect: sunny with dozens of well-dressed students studying on the lawn. We’re very familiar with these days and know the planning (and sometimes stress) that comes with finding the right balance in representing your school. You don’t want overly staged photos,
- [7 Tips for Effective Print Design](https://parishgroup.com/2021/04/7-tips-for-effective-design/) - First of all, let us take just a minute to brag on our powerhouse of a design team. Meredith, Andraya, and Joaris steal the show with design that is not only creative, but uniquely represents each of our clients. Their work is often more than logo design or page layouts, but includes a bit of
- [Counselors: Your Main Line of Defense](https://parishgroup.com/2021/05/counselors-your-main-line-of-defense/) - A strong admissions office is a formidable machine. There are plenty of moving pieces: campus tours, visit days, application deadlines, complicated mail flows, digital campaigns, financial aid and housing complexities. At the center of it all is a single person, meant to smile, understand, and make everything seem easy — the admissions counselor. We at
- [Full Circle Yield](https://parishgroup.com/2021/06/full-circle-yield/)
- [The Value of Vendor Partnerships](https://parishgroup.com/2021/07/the-value-of-vendor-partnerships/) - Enrollment management marketing partnerships… For some, the mere statement brings about the negative connotation of Darth Vader and his legions as they combed the galaxy looking for the rebel forces. They don’t call it the dark side for nothing. (But is that perception accurate?) For others, these partnerships mean the flexibility to have an extended
- [Slate Preferred Partnership](https://parishgroup.com/2021/09/slate-preferred-partnership/) - The Parish Group is proud to be named the newest member of the Slate Preferred Partner Program. Over the course of three decades, we have expanded our marketing services to fully address the needs of our clients and to become the leading higher-ed consultancy. Our place among Slate’s Preferred Partners indicates our abiding commitment to
- [How Commercial Paper Supply Shortages Will Affect Your Higher Ed Marketing](https://parishgroup.com/2021/12/the-year-of-shortage-commercial-paper-supply-in-2021-and-how-it-will-affect-your-college-or-university/) - We know. If you’ve been listening to the news, you’ve heard it before: there’s plenty of demand, but not that much supply. The shortages of 2021 have become even more exacerbated with the arrival of the holiday season. Unfortunately, commercial paper is now on that list. Creating comprehensive communication plans are essential in recruiting today’s
- [Higher Ed Marketing Success in 2021 and our Social Media Relaunch](https://parishgroup.com/2021/12/higher-ed-marketing-success-in-2021-and-our-social-media-relaunch/) - Okay, we’ll admit it. We haven’t been the most active on social media this past year. In our defense, we’ve been busy! 2021 extended a lot of the uncertainties brought on from the previous year (and supplied some of its own), but we’ve been paying close attention to how the world is adapting and utilized
- [New Face on the Block: Julia Watson](https://parishgroup.com/2021/12/new-face-on-the-block-julia-watson/) - As we close out 2021 and look ahead to 2022, you might notice we’ve added a few new faces here at The Parish Group. One of them you’ll be hearing a lot from. Meet Julia Watson, our new Social Media Manager. Why Social Media? Since the start of the pandemic, it’s become very clear that
- [College Admissions are Declining Across the Country: How You Can Overcome the Drop](https://parishgroup.com/2022/01/college-admissions-are-declining-across-the-country-how-you-can-overcome-the-drop-by-using-the-multi-class-approach/) - Higher ed admissions have changed a lot over the course of the pandemic. Fewer students are choosing to attend college as high school graduation rates dwindle with the population decrease. How can admissions leaders overcome this unprecedented drop in interested students? At The Parish Group, we’ve begun to see success in the multi-class search approach.
- [Higher Ed Photography in 2022: To Mask or Not to Mask?](https://parishgroup.com/2022/01/higher-ed-photography-in-2022-to-mask-or-not-to-mask/) - When we can’t physically be somewhere, how do we get an idea of what that place is like? You can comb through the internet and do some research, but a quick way to gain an insider view is through visual mediums— mainly, photography and video. Similarly in higher ed marketing, we heavily rely on photography
- [Is Geofencing Profitable For Higher Ed? How the Pandemic Shifted Digital Marketing Strategy](https://parishgroup.com/2022/02/is-geofencing-profitable-for-higher-ed-how-the-pandemic-shifted-digital-marketing-strategy/) - When’s the last time you went a full day without your phone… intentionally? Unless you were doing a digital ‘cleanse’, it’s safe to say most people have their phones on them 24/7. Out of the 97% of Americans who own a mobile phone, 85% of those devices are smartphones, capable of connecting users to the
- [Employee Spotlight: Maryann Parish](https://parishgroup.com/2022/03/employee-spotlight-maryann-parish/) - Meet Maryann Parish, the President and Chief Financial Officer of The Parish Group. Maryann is one of the company’s co-founders and helps keep us organized on all things financial. For 35 years, Maryann has been an essential member of The Parish Group team. To get to know the woman behind the name, we asked Maryann
- [How to Combat The Great Resignation in Enrollment and Admissions](https://parishgroup.com/2022/03/how-to-combat-the-great-resignation-in-enrollment-and-admissions/) - Think of your LinkedIn feed. How many times a week do you see a new admissions position open or someone in enrollment announcing their departure? Chances are … you see this a lot. The high turnover rate in admissions is not unlike what we’re seeing happen throughout the country, regardless of industry. But specifically in
- [Employee Spotlight: Bill Parish](https://parishgroup.com/2022/04/employee-spotlight-bill-parish/) - Meet Bill Parish, the co-founder of The Parish Group. Bill serves as the Vice-President of Creative Solutions and our Lead Photographer. Based on a successful advertising photography practice specializing in professional and student recruitment, The Parish Group was co-founded by Bill in 1987. His skills and leadership in evaluating, targeting, and capturing the university student
- [Trickle-Down Knowledge: Optimizing Slate within a Team](https://parishgroup.com/2022/04/trickle-down-knowledge-optimizing-slate-within-a-team/)
- [Elon Musk Buys Twitter: Should This Affect Your Social Media Strategy?](https://parishgroup.com/2022/04/elon-musk-buys-twitter-should-this-affect-your-social-media-strategy/) - By now, we’ve all heard the news that the world’s richest person, Elon Musk, is set to own Twitter after his $44B offer was accepted on Monday. As higher ed marketers, we’ve heavily integrated social media into our overall admissions strategy. Will Musk’s purchase of Twitter impact Gen Z’s use of the platform? Further, should
- [The Problem with Branding](https://parishgroup.com/2022/05/the-problem-with-branding/) - There has been a major shift in our industry. The focus? Branding. Institutional branding has become a way for colleges and universities to compensate for enrollment shortfalls. But be wary, this is not a fix-all solution. The Good The desire to have an introspective look into who you are as an institution and where you
- [Employee Spotlight: Candace Spencer](https://parishgroup.com/2022/05/employee-spotlight-candace-spencer/) - Following Mother’s Day yesterday, we want to shine a light on one of our fantastic team members who truly keeps the TPG wheel turning. Our Senior Enrollment Strategist, Candace Spencer. Alright, let’s give everyone some context here. What exactly is your role at The Parish Group? I am the Senior Enrollment Strategist, which includes brand
- [How Apple's iOS 15 Could Impact Your Higher Ed Email Campaigns](https://parishgroup.com/2022/05/how-apples-ios-15-could-impact-your-higher-ed-email-campaigns/) - Apple is taking another step towards user privacy with their newest iOS update. Launched in September 2021, iOS 15 has a particularly interesting new feature that will alter how email marketers evaluate their data. The culprit? ‘Hide My Email’ Feature The latest update to iOS 15 was on March 22, 2022 and we’ve received some
- [The New York Times Reports that Enrollment is Down: Here’s What You Can Do](https://parishgroup.com/2022/06/the-new-york-times-reports-that-enrollment-is-down-heres-what-you-can-do/) - The New York Times published an article last week that went viral on LinkedIn. The topic? Enrollment. Specifically, how enrollment has fallen sharply on a large scale. Quick Overview of Article Here are some brief stats from the New York Times piece: 662,000 fewer students enrolled this year, which is a 4.7% decline from last
- [Employee Spotlight: Eric Bryan](https://parishgroup.com/2022/06/employee-spotlight-eric-bryan/) - It’s June. Summer is here. It’s time we begin revving up our strategies for the next enrollment cycle. But before we get into the weeds, we want to take a moment and shine a spotlight on one of the partners of The Parish Group, Eric Bryan. What is your role at The Parish Group? I’m
- [What Good Leadership Looks Like](https://parishgroup.com/2022/06/what-good-leadership-looks-like/) - How do you go about making big decisions that will affect your institution’s success in the marketplace? Do you fit the mold, follow the crowd and the precedent set before you? Or do you like to shake things up, turn stuff on its head, throw spaghetti at the wall and see what sticks? Positive leadership
- [Employee Spotlight: Marcus Webb](https://parishgroup.com/2022/06/employee-spotlight-marcus-webb/) - We are in the thick of the summer season. While the temperatures may be hot, we’re going to cool things down with the following feature of the ever-cool Marcus Webb. We’ll start with easy questions: what is your role at The Parish Group? I am the Director of Enrollment Analytics. When did you start working
- [The Environmental Impact of Online Advertising](https://parishgroup.com/2022/07/the-environmental-impact-of-online-advertising-our-sustainability-promise/) - Digital marketing doesn't burn forests. But it can have an impact on the environment.
- [From One Side of Higher Ed to the Other](https://parishgroup.com/2022/07/from-one-side-of-higher-ed-to-the-other/) - In a time where many are questioning the importance of a college education, it might be time for us to rethink how our enrollment efforts impact a student in the long-run.
- [Continue the Relationship: Using Slate to Promote Student Success](https://parishgroup.com/2022/07/continue-the-relationship-using-slate-to-promote-student-success/) - It’s imperative that we carry over that relationship-focused tone of recruitment communications throughout the student life cycle. Slate's CRM helps with that.
- [How to Communicate Effectively with Gen Z](https://parishgroup.com/2022/08/how-to-communicate-effectively-with-gen-z/) - As Gen Z goes through the college admission process, here are tips for admission counselors to keep in mind.
- [How to Communicate Effectively with Gen X Parents](https://parishgroup.com/2022/08/how-to-communicate-effectively-with-gen-x-parents/) - The student is often not the sole decider when it comes to selecting their next stage of education. Admission counselors must keep in mind the parents.
- [4 Tips to Avoid Counselor Burnout](https://parishgroup.com/2022/08/avoid-counselor-burnout-with-these-4-tips/) - With the admission counselor industry experiencing high turnover rates, enrollment leaders must consider ways to keep their staff sane and not overworked.
- [Employee Spotlight: Roger Jones](https://parishgroup.com/2022/08/employee-spotlight-roger-jones/) - September is here. While temperatures are cooling down, enrollment teams are heating up. Orientations, move-in days, and the first day of classes keep schools busy; meanwhile travel season is fast approaching. In the midst of the new semester excitement, we want to take a moment to shine a spotlight on our very own Roger Jones.
- [Cost vs. Investment Strategy](https://parishgroup.com/2022/09/cost-vs-investment-strategy/) - In enrollment management, we know successful campaigns take time and resources. But when discussing strategies for enrollment cycles, the issue of cost emerges.
- [Where Teens Spend the Most Time Online](https://parishgroup.com/2022/09/where-teens-spend-the-most-time-online/) - As higher ed marketers, we analyze and evaluate the trends of prospective students. So how can you apply this information to your school’s digital presence?
- [Employee Spotlight: Andraya Avery](https://parishgroup.com/2022/10/employee-spotlight-andraya-avery/) - October is here! What a busy autumn it’s already been. Following the excitement of NACAC, we’re kicking off our month highlighting one of our creative powerhouses, Andraya Avery. What is your role at The Parish Group? I am the Senior Graphic Designer, Lead Web Designer, Licensed Drone Pilot, and Digital Communications Specialist for The Parish
- [Campus Photoshoots: What You Can (and Cannot!) Control](https://parishgroup.com/2022/11/campus-photoshoots-what-you-can-and-cannot-control/) - Good photography will endure multiple enrollment cycles, and admissions officers can help set a photoshoot up for success. Here's what you can do.
- [What's More Important Than Branding](https://parishgroup.com/2022/11/whats-more-important-than-branding/) - When schools spend major money on branding efforts, other areas that are equally if not more important in the recruitment process might fall to the wayside.
- [Employee Spotlight: Julia Watson](https://parishgroup.com/2022/12/employee-spotlight-julia-watson/) - December is here and it’s beginning to look a lot like…. well, you know the rest. As we hit our last strides before the new year, we want to take a moment to feature one of our newer members, the voice behind the posts, our very own Julia Watson. What is your role at The
- [2022 Wrapped: Year in Review with The Parish Group](https://parishgroup.com/2022/12/2022-with-the-parish-group-year-in-review/) - As we close out a busy year, we're taking a look back at all the BIG things accomplished in 2022.
- [How AI Could Affect the College Admission Essay](https://parishgroup.com/2023/01/how-ai-could-affect-the-college-admission-essay/) - AI is on everyone's mind, but for enrollment managers, it poses a risk to the college application process, specifically the college admissions essay.
- [The (Under) Utilization of IPEDS](https://parishgroup.com/2023/01/the-under-utilization-of-ipeds/) - To get a better insight into IPEDS and the opportunities it presents for admission officers and enrollment managers, Jim Schlimmer has the scoop.
- [How to Source the Best Student Quotes](https://parishgroup.com/2023/02/how-to-source-the-best-student-quotes/) - Pulling quotes from real-time students at your institution can help interested prospects visualize what their lives will be like at your school.
- [7 UX and UI Trends in 2023 for Higher Ed](https://parishgroup.com/2023/03/7-ux-and-ui-trends-in-2023-for-higher-ed/) - For colleges and universities, it’s important to always keep your site up-to-date and in-the-know of the latest UX and UI trends.
- [May 1: Deadline or Benchmark for Higher Education Enrollment?](https://parishgroup.com/2023/04/may-1-deadline-or-benchmark-for-higher-education-enrollment/) - Historically, May 1st is when college hopefuls submit their deposits. But with overall enrollment down, how has May 1 been affected?
- [How to Begin Data Mining in IPEDS](https://parishgroup.com/2023/04/how-to-begin-data-mining-in-ipeds/) - In this next edition of our IPEDS series, we’ll help you begin data mining using the IPEDS site.
- [How Enrollment Managers Can Utilize Slate Ping Data](https://parishgroup.com/2023/05/how-enrollment-managers-can-utilize-slate-behavioral-ping-data/) - Slate’s behavioral Ping data gives enrollment managers the ability to see what web pages students visit and how much time they’re spending on each page.

## Pages

- [Homepage](https://parishgroup.com/) - Full service higher education marketing and enrollment management firm. Our services include Slate, research, student search, creative, digital, photography, and consulting.
- [Homepage](https://parishgroup.com/) - Full service higher education marketing and enrollment management firm. Our services include Slate, research, student search, creative, digital, photography, and consulting.
- [Slate](https://parishgroup.com/slate/) - GIVE US A SHOUT slate WE CAN HELP YOUENHANCE YOUR INSTANCEThe Parish Group is proud to be a member of the Slate Preferred Partner Program. Over the course of three decades, we have expanded our marketing services to fully address the needs of our clients, both undergraduate and graduate, to become the leading higher education
- [Photography](https://parishgroup.com/photography/) - Great photography can enhance your marketing materials, helping students visualize themselves on campus. See how our photography can capture your campus community!
- [About Us](https://parishgroup.com/about-us/) - Meet The Parish Group’s admissions and enrollment pros with over 100 years of combined experience in higher education marketing.
- [Opportunities](https://parishgroup.com/opportunities/) - Interested in joining a close-knit group of higher ed and admission pros? See what career opportunities we have available.
- [Digital Designer – Apply](https://parishgroup.com/digital-designer-apply/) - Learn about the Digital Designer role at The Parish Group.
- [Case Study: Mars Hill University](https://parishgroup.com/case-study-mars-hill-university/) - Following its transition from college designation to university, Mars Hill University sought to establish a stronger and more clearly defined institutional identity.
- [Case Study: Methodist University](https://parishgroup.com/case-study-methodist-university/) - With a 25-year long partnership, The Parish Group and Methodist collaborated on multiple projects including photography, video, publications, and student search print materials.
- [Case Study: Frontier Set](https://parishgroup.com/frontier-set-case-study/) - FRONTIER SETFRONTIER SETCASE STUDY Building Strategic Communications & Enrollment Playbook for the Frontier Set InstitutionsThe Frontier Set is a select group of colleges, universities, state systems, and supporting organizations dedicated to transforming higher education. Institution The Frontier Set is a collaborative network of postsecondary institutions identified by the Bill & Melinda Gates Foundation focused on
- [Case Study: Mount Saint Mary's University](https://parishgroup.com/case-study-mount-saint-mary/) - MOUNT SAINT MARY’S UNIVERSITY–LOS ANGELESMOUNT ST. MARY’S UNIVERSITY-LOS ANGELESCASE STUDY MSMU-LA: BOOSTING YIELD AND EFFICIENCYENHANCING YIELD AND DEPOSIT RATES WITH NON-APPLIED AND INCOMPLETE APPS CALLING CAMPAIGNMount Saint Mary’s University-Los Angeles (MSMU-LA) is a private, Catholic University primarily for women in Los Angeles, California with a total undergraduate population of 2,311 students across their Chalon and
- [Case Study: Lenoir-Rhyne University](https://parishgroup.com/case-study-lenoir-rhyne-university/) - The Parish Group is more than a marketing firm, it’s a partner that truly understands higher ed. Discover how TPG helped shape Lenoir-Rhyne University's story.
- [In memory of Bill](https://parishgroup.com/in-memory-of-bill/) - His LifeRead the MemoriesGalleryHis LifeRead the MemoriesGalleryIn Loving Memory of Bill ParishBill Parish, a devoted husband, father, grandfather, and industry legend, passed away on Sunday, December 7th, 2025. Charles William “Bill” Parish, Jr. was born in Jackson, Tennessee on March 22, 1947. At age five, he and his family moved to Florida. Bill attended Edgewater
- [Creative](https://parishgroup.com/creative/) - See how The Parish Group can help enhance your higher ed marketing materials with creative pieces uniquely designed with your school's story in mind.
- [Contact Us](https://parishgroup.com/contact-us/) - We hate spam too, so we promise not to clutter your inbox with unsolicited mail. give us a shout Loading...
- [Our Work](https://parishgroup.com/ourwork/) - Read our case studies to learn how The Parish Group applies our higher ed marketing and enrollment management expertise to help our partner schools reach their goals.
- [Morehouse College](https://parishgroup.com/morehousecasestudy/) - Learn how The Parish Group built sustainable increases in Morehouse College's year-over-year applicant pool.
- [Case Study: The University of Akron](https://parishgroup.com/the-university-of-akron-case-study/) - THE UNIVERSITY OF AKRONTHE UNIVERSITY OF AKRONCASE STUDY TRANSFORMING ADMISSIONSUAKRON’S SUCCESS WITH SLATE IMPLEMENTATIONThe University of Akron is a public, R2 research university in the University System of Ohio with a total enrollment of nearly 15,000 students. Reason for partnership UAkron sought to transition from its previous CRM and application processing system to Technolutions Slate,
- [Case Study: Notre Dame ACE](https://parishgroup.com/case-study-notre-dame/) - ALLIANCE FOR CATHOLIC EDUCATIONALLIANCE FOR CATHOLIC EDUCATIONUniversity of Notre DameUniversity of Notre DameCASE STUDY University of Notre Dame IEI: Strategic Slate ImplementationTransforming IEI’s recruitment and engagement systems with a tailored Slate CRM solution The Institute for Educational Initiatives (IEI) at The University of Notre Dame is dedicated to the development of Catholic education through various
- [Case Study: Pennsylvania College of Art & Design](https://parishgroup.com/case-study-pennsylvania-college-of-art-design/) - PENNSYLVANIA COLLEGE OF ART & DESIGNPENNSYLVANIA COLLEGE OF ART & DESIGNCASE STUDY Slate-integrated Student SearchHow PCA&D Boosted Enrollment and Expanded Market Reach Pennsylvania College of Art & Design (PCA&D) is a 4-year private art college in Lancaster, PA with an undergraduate population of roughly 400 students. Reason for partnership PCA&D hoped to combat
- [Case Study: Fayetteville State University](https://parishgroup.com/case-study-fayetteville-state-university/) - FAYETTEVILLE STATE UNIVERSITYFAYETTEVILLE STATE UNIVERSITYCASE STUDY Full Funnel DevelopmentBuilding a Sustainable Enrollment Pipeline Through Strategic Outreach Fayetteville State University (FSU) is a public HBCU in the University of North Carolina System, located in Fayetteville, NC, with a total undergraduate enrollment of roughly 5,600. Reason for partnership Fayetteville State sought to bolster multi-year student search
- [Case Study: Chapman University](https://parishgroup.com/chapman-university/) - CHAPMAN UNIVERSITYCHAPMAN UNIVERSITYCASE STUDY Enhancing Student Success with SlateStreamlining Academic Support with SIS Integration and Process Automation Chapman University is a private research university in Orange, CA with a total enrollment of roughly 10,000 undergraduate and graduate students. Reason for partnership Chapman sought a partner to thoughtfully complete its standalone Slate for Student Success implementation
- [Credible Advising](https://parishgroup.com/consulting/) - See how The Parish Group can help you develop relationships and deepen your enrollment knowledge for sustainable results through credible advising.
- [Research](https://parishgroup.com/research/) - Research is the first step to a successful enrollment cycle. Let our experts help your institution find its best-fit students.
- [Search](https://parishgroup.com/search/) - The Parish Group search strategy is custom built for each of our partner schools.
- [Digital](https://parishgroup.com/digital/) - Engage your prospects online with our digital marketing services.
- [Blogs](https://parishgroup.com/blogs/) - Welcome to The Block, where The Parish Group's college admission pros share higher ed marketing and enrollment management tips and advice.
- [Case Study: Washington & Jefferson College](https://parishgroup.com/washington-and-jefferson/) - WASHINGTON & JEFFERSON COLLEGEWASHINGTON & JEFFERSON COLLEGECASE STUDY Strategic Search Campaign & Yield StrategiesStrategic Student Search Redesign Boosts Applications, Yield, and Deposits Founded in 1781, Washington & Jefferson College is known for a tradition of innovation and resilience, preparing students with the skills to adapt and thrive in a rapidly evolving world. Reason for partnership
- [Thank you for contacting us](https://parishgroup.com/thank-you-for-contacting-us/) - We hate spam too, so we promise not to clutter your inbox with unsolicited mail. give us a shout Thank You for Reaching Out! We’ve received your message and will get back to you shortly. Back to homeBack to home
- [Fayetteville State University](https://parishgroup.com/fayetteville-state-casestudy/) - See how The Parish Group optimized a full funnel development to bolster Fayetteville State University's multi-year student search.
- [California University of Pennsylvania](https://parishgroup.com/calucasestudy/) - CASE STUDY: CalU hoped to build consistent growth in actionable applications to improve both yield and first-year enrollment volume.
- [Campbell University](https://parishgroup.com/campbellcasestudy/) - CASE STUDY: Campbell needed to develop consistent multi-year inquiry volume through student search in order to sustain adequately-sized applicant pools.
- [Book an Appointment with us at Slate Summit!](https://parishgroup.com/slate-summit-2024-appointment/) - [ssa_booking type=consultation-phone-call]
- [designer-apply](https://parishgroup.com/designer-apply/) - Web and Graphic Designer – The Parish GroupThe Parish Group is a 36 year old higher education marketing agency based in Asheville, North Carolina. We feature a creative loft workspace environment in a downtown, historic building overlooking Pack Square. Who We’re Looking For: We seek a full-time web and graphic designer with at least three
- [copywriter-apply](https://parishgroup.com/copywriter-apply/) - Copywriter – The Parish GroupWho We’re Looking For: The Parish Group is seeking a project-based copywriter with experience in marketing and higher education marketing. This position would start in the new year (2024). Ideal candidates will have a minimum of three years of experience in developing marketing campaign copy. This should include developing emails, postcards,
- [Privacy Policy](https://parishgroup.com/privacypolicy/) - Read our Privacy Policy to learn how we collect and use data from our site.
- [404 Page](https://parishgroup.com/404-page/) - About Services innovation Contact PORTFOLIO Opportunities blog how we work Blog Opportunities Innovation Portfolio About Services How We Work Contact 404 oops! page not found Home Page
- [slate-apply](https://parishgroup.com/slate-apply/) - Slate Strategist Application – The Parish GroupWho We’re Looking For: The Parish Group is seeking a higher education communication professional with experience in and desire to deepen expertise in enrollment communications, reporting, and operations. Ideal candidates will have direct Slate CRM experience and working knowledge of admissions/enrollment operations. Priority will be given to candidates with

## Fusion Elements

- [GlobalCarousel](https://parishgroup.com/fusion_element/globalcarousel/) - Great photography can enhance your marketing materials, helping students visualize themselves on campus. See how our photography can capture your campus community!
- [GENERAL COUNTDOWN](https://parishgroup.com/fusion_element/general-countdown/)
- [SLATE SUMMIT 2025 GLOBAL](https://parishgroup.com/fusion_element/slate-summit-2025-global/)
- [INTRO](https://parishgroup.com/fusion_element/intro/)
- [Header-Mob25](https://parishgroup.com/fusion_element/header-mob25/)
- [Header-DSK25](https://parishgroup.com/fusion_element/header-dsk25/)
- [25-Slate-Logo](https://parishgroup.com/fusion_element/25-slate-logo/)
- [SLATE SUMMIT 2025](https://parishgroup.com/fusion_element/slate-summit-2025/) - SEE YOU IN VEGAS IN: MEET OUR SLATE TEAM
- [Partner Logo Carousel](https://parishgroup.com/fusion_element/partner-logo-carousel/)
- [GoogleTagManager](https://parishgroup.com/fusion_element/googletagmanager/)
- [contactusagain](https://parishgroup.com/fusion_element/contactusagain/)
- [contactus](https://parishgroup.com/fusion_element/contactus-3/)
- [contactus](https://parishgroup.com/fusion_element/contactus-2/)
- [contactus](https://parishgroup.com/fusion_element/contactus/)
- [POSTheader](https://parishgroup.com/fusion_element/postheader/)
- [careerslink](https://parishgroup.com/fusion_element/careerslink/)
- [internalheader](https://parishgroup.com/fusion_element/internalheader/)
- [head](https://parishgroup.com/fusion_element/head/)
- [internalhead](https://parishgroup.com/fusion_element/internalhead/)
- [module](https://parishgroup.com/fusion_element/module/)
- [mobilereviews](https://parishgroup.com/fusion_element/mobilereviews/)
- [OGSolutions](https://parishgroup.com/fusion_element/ogsolutions/)
- [slatelist](https://parishgroup.com/fusion_element/slatelist/)
- [slatequotes](https://parishgroup.com/fusion_element/slatequotes/)
- [GLOBALBLOG](https://parishgroup.com/fusion_element/globalblog/)
- [BLOGS](https://parishgroup.com/fusion_element/blogs-2/)
- [Blogs](https://parishgroup.com/fusion_element/blogs/)
- [past&presd](https://parishgroup.com/fusion_element/pastpresd/)
- [casestudycta](https://parishgroup.com/fusion_element/casestudycta/)
- [cta](https://parishgroup.com/fusion_element/cta-4/)
- [cta](https://parishgroup.com/fusion_element/cta-3/)
- [cta](https://parishgroup.com/fusion_element/cta-2/)
- [CTA](https://parishgroup.com/fusion_element/cta/)
- [map](https://parishgroup.com/fusion_element/map/)
- [googlemap](https://parishgroup.com/fusion_element/googlemap/)
- [hamburger](https://parishgroup.com/fusion_element/hamburger/)
- [separator](https://parishgroup.com/fusion_element/separator/)
- [header](https://parishgroup.com/fusion_element/header/)
- [STATSBOXES](https://parishgroup.com/fusion_element/statsboxes/)
- [CAROUSEL](https://parishgroup.com/fusion_element/carousel/)
- [WhiteDividerMOB](https://parishgroup.com/fusion_element/whitedividermob/)
- [WhiteDividerDSK](https://parishgroup.com/fusion_element/whitedividerdsk/)
- [ourpartners](https://parishgroup.com/fusion_element/ourpartners/)
- [subpageMOB](https://parishgroup.com/fusion_element/subpagemob/)
- [suppageDSK](https://parishgroup.com/fusion_element/suppagedsk/)
- [testimonial](https://parishgroup.com/fusion_element/testimonial/)
- [dividermob](https://parishgroup.com/fusion_element/dividermob/)
- [divider](https://parishgroup.com/fusion_element/divider/)
- [list](https://parishgroup.com/fusion_element/list/)
- [rogersheadshot](https://parishgroup.com/fusion_element/rogersheadshot/)
- [solutionsv1](https://parishgroup.com/fusion_element/solutionsv1/)
- [waves](https://parishgroup.com/fusion_element/waves/)
- [counter](https://parishgroup.com/fusion_element/counter/)
- [testimonials](https://parishgroup.com/fusion_element/testimonials/)
- [StaffBios](https://parishgroup.com/fusion_element/staffbios/)
- [homepageherov2](https://parishgroup.com/fusion_element/homepageherov2/)
- [case studies](https://parishgroup.com/fusion_element/case-studies/)
- [stats](https://parishgroup.com/fusion_element/stats/)
- [stats header](https://parishgroup.com/fusion_element/stats-header/)
- [platform](https://parishgroup.com/fusion_element/platform/)
- [case study header](https://parishgroup.com/fusion_element/case-study-header/)
- [digital](https://parishgroup.com/fusion_element/digital/)
- [related](https://parishgroup.com/fusion_element/related/)
- [pie chart](https://parishgroup.com/fusion_element/pie-chart/)
- [Chatv2](https://parishgroup.com/fusion_element/chatv2/) - LET’S CHAT: Let’s connect today and get the right tools in your hand. [gravityform id=”2″ title=”false” description=”false” ajax=”false” /]
- [Chat](https://parishgroup.com/fusion_element/chat/)
- [Services](https://parishgroup.com/fusion_element/services/)
- [Team](https://parishgroup.com/fusion_element/team/)

## Categories

- [Inside TPG](https://parishgroup.com/category/inside-tpg/)
- [TPG Events & Appearances](https://parishgroup.com/category/inside-tpg/tpg-events-appearances/)
- [Diary from the Road](https://parishgroup.com/category/inside-tpg/diary-from-the-road/)
- [Research](https://parishgroup.com/category/research/)
- [Higher Education Data & Resources](https://parishgroup.com/category/research/higher-education-data-resources/)
- [Products & Solutions](https://parishgroup.com/category/research/products-solutions/)
- [Institutional Branding](https://parishgroup.com/category/research/institutional-branding/)
- [Higher Education Marketing & Design](https://parishgroup.com/category/higher-education-marketing-design/)
- [Higher Education Search](https://parishgroup.com/category/higher-education-search/)
- [Higher Education Photography](https://parishgroup.com/category/higher-education-photography/)
- [Interactive](https://parishgroup.com/category/interactive/)
- [Social Media for Admissions](https://parishgroup.com/category/interactive/social-media-for-admissions/)
- [The Internet & Mobile Technology](https://parishgroup.com/category/interactive/the-internet-mobile-technology/)
- [Announcements](https://parishgroup.com/category/announcements/)
- [Our Clients](https://parishgroup.com/category/our-clients/)
- [Admissions Tips](https://parishgroup.com/category/higher-education-search/admissions-tips/)
- [Uncategorized](https://parishgroup.com/category/uncategorized/)
- [Higher Ed Industry](https://parishgroup.com/category/higher-ed-industry/)
- [Design](https://parishgroup.com/category/design/)
- [Slate](https://parishgroup.com/category/slate/)

## Tags

- [The Parish Group](https://parishgroup.com/tag/the-parish-group/)
- [higher education](https://parishgroup.com/tag/higher-education/)
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- [photography](https://parishgroup.com/tag/photography-1/)
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- [go custom](https://parishgroup.com/tag/go-custom/)
- [social media consulting](https://parishgroup.com/tag/social-media-consulting/)
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- [web design](https://parishgroup.com/tag/web-design/)
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- [data](https://parishgroup.com/tag/data/)
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- [2021](https://parishgroup.com/tag/2021/)
- [economic shortage](https://parishgroup.com/tag/economic-shortage/)
- [commercial paper](https://parishgroup.com/tag/commercial-paper/)
- [copy paper](https://parishgroup.com/tag/copy-paper/)
- [enrollment management](https://parishgroup.com/tag/enrollment-management/)
- [enrollment search](https://parishgroup.com/tag/enrollment-search/)
- [higher education search](https://parishgroup.com/tag/higher-education-search/)
- [campus photography](https://parishgroup.com/tag/campus-photography/)
- [Higher Ed Industry](https://parishgroup.com/tag/higher-ed-industry/)
- [Inside TPG](https://parishgroup.com/tag/inside-tpg/)
- [Digital](https://parishgroup.com/tag/digital/)
- [Admission Tips](https://parishgroup.com/tag/admission-tips/)
- [Research & Data](https://parishgroup.com/tag/research-data/)
- [Institutional Branding](https://parishgroup.com/tag/institutional-branding/)
- [budget](https://parishgroup.com/tag/budget/)
- [finances](https://parishgroup.com/tag/finances/)
- [Technolutions](https://parishgroup.com/tag/technolutions/)
- [higher ed enrollment](https://parishgroup.com/tag/higher-ed-enrollment/)
- [undergraduate search](https://parishgroup.com/tag/undergraduate-search/)
- [admissions tips](https://parishgroup.com/tag/admissions-tips/)
- [college counselors](https://parishgroup.com/tag/college-counselors/)
- [higher ed admissions](https://parishgroup.com/tag/higher-ed-admissions/)
- [college admissions](https://parishgroup.com/tag/college-admissions/)
- [covid](https://parishgroup.com/tag/covid/)
- [pandemic](https://parishgroup.com/tag/pandemic/)
- [covid19](https://parishgroup.com/tag/covid19/)
- [higher education social media](https://parishgroup.com/tag/higher-education-social-media/)
- [higher ed melt](https://parishgroup.com/tag/higher-ed-melt/)
- [transfer student](https://parishgroup.com/tag/transfer-student/)
- [IPEDs](https://parishgroup.com/tag/ipeds/)
- [financial aid optimization](https://parishgroup.com/tag/financial-aid-optimization/)
- [data mining](https://parishgroup.com/tag/data-mining/)
- [Decision Day](https://parishgroup.com/tag/decision-day/)
- [higher ed websites](https://parishgroup.com/tag/higher-ed-websites/)
- [UX](https://parishgroup.com/tag/ux/)
- [UI](https://parishgroup.com/tag/ui/)
- [website](https://parishgroup.com/tag/website/)
- [higher ed marketing materials](https://parishgroup.com/tag/higher-ed-marketing-materials/)
- [student quotes](https://parishgroup.com/tag/student-quotes/)
- [AI](https://parishgroup.com/tag/ai/)
- [artificial intelligence](https://parishgroup.com/tag/artificial-intelligence/)
- [admission essay](https://parishgroup.com/tag/admission-essay/)
- [college application](https://parishgroup.com/tag/college-application/)
- [campus photoshoots](https://parishgroup.com/tag/campus-photoshoots/)
- [Gen Z](https://parishgroup.com/tag/gen-z/)
- [investment strategy](https://parishgroup.com/tag/investment-strategy/)
- [higher ed leadership](https://parishgroup.com/tag/higher-ed-leadership/)
- [budgets](https://parishgroup.com/tag/budgets/)
- [staff retention](https://parishgroup.com/tag/staff-retention/)
- [admission counselors](https://parishgroup.com/tag/admission-counselors/)
- [Gen X](https://parishgroup.com/tag/gen-x/)
- [parents](https://parishgroup.com/tag/parents/)
- [college admission process](https://parishgroup.com/tag/college-admission-process/)
- [nav1](https://parishgroup.com/tag/nav1/)
- [Slate Summit](https://parishgroup.com/tag/slate-summit/)
- [Technolutions Slate](https://parishgroup.com/tag/technolutions-slate/)
- [New Slate Features](https://parishgroup.com/tag/new-slate-features/)
- [research and data](https://parishgroup.com/tag/research-and-data/)
- [admission](https://parishgroup.com/tag/admission/)
- [AI Marketing](https://parishgroup.com/tag/ai-marketing/)
- [the parish pulse](https://parishgroup.com/tag/the-parish-pulse/)
- [credible advising](https://parishgroup.com/tag/credible-advising/)