Our research has helped institutions develop strategies that are needed to be more competitive. The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative.

Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and Web sites; and audits of current practices, programs, and communications. We have experience conducting large and small market research projects.

Fundraising programs have become more important than ever. But, running these campaigns successfully is often more challenging. Defining your goals, structuring messaging, developing the right strategy, and implementing the campaign, are items where The Parish Group excels. We work with you to craft the right messaging that will speak to your donors.

Our programs are designed to help you recruit, enroll, and graduate faithful alumni. It’s simple: Institutions that engage a successful admissions search program are doing well, and those that do not are struggling. The Parish Group specializes in custom search programs that find students to fit each institution so client-partners can do what they do best: recruit students.

The Parish Group is a leader in recruitment marketing, with more than 30 years of experience helping our client-partners.

The programs we develop together identify, attract, and engage the students you would most like to enroll. The Parish Group constructs a multi-year recruiting strategy that extends throughout the enrollment cycle. This approach allows you to engage prospects earlier in the decision-making process, builds relationships, and enables you to establish your case as to why you should be their first-choice institution.

A powerful direct marketing strategy is essential to a good search campaign. Our five-point proprietary predictive model will drive the segmented name buy and a letter package, senior application push, variable data postcard series, email campaign, call/text campaign, IP targeting, geo-targeting, or a combination of these options, allowing client-partners multiple touches with their prospects.

Formulating exactly the right look, message, and timing is where The Parish Group excels. We get to know you first and work with you to develop the communications that fit your school’s mission, spirit, and enrollment goals.

The Parish Group offers a suite of call services. Yield, likelihood to enroll, and deposit push campaigns allow for a thorough understanding of your class.

Graduate school and online programs are important sources of revenue for colleges and universities. The Parish Group partners with your institution to implement highly successful recruitment strategies tailored to this specific demographic.

The Parish Group’s strategic enrollment programs are designed to increase the effectiveness of lead generation from newly purchased GMAT and GRE names. Our programs are structured to produce significant gains in both the quality and quantity of your incoming class.

We provide custom solutions to construct, reinvent or strengthen brands. Over our 30-year history, The Parish Group has brought a unique understanding to brand development. After all, we have been developing and expanding brands, before this was the buzzword in higher education.

To make the most of your institution and your ability to attract prospective students, you have to know who you are. What works? What doesn’t? Where do students look for information about you? Are they the key decision makers or are their parents? Do they read? Do they like phone calls? Do they even use Facebook? And what do they think of you? Do they know who you are? Are they impressed with you or intimidated by you? Do they have questions they’re scared to ask?

Often the terminology, or the concept of branding, means different things to different people on campus. We start by listening. Questions are discussed, plans are developed and the strategy is formed.

Having a strong brand is foundational to any effective marketing at all. At The Parish Group, we don’t waste time winking in the dark. With a ton of tailored research and decades of successful enrollment marketing, we’re prepared to take your brand to the next level with responsive communication flows and collateral. Let’s work together to enroll more students that are a fantastic fit for the experience and education you provide.

Our skill set has broadened over the years, but our dedication to perfection, efficiency and creativity has never wavered. The marketplace has seen us make significant changes in 30 years of education marketing. In the 1980s, so much of what we did was print and photography. We were hand-making custom books for direct mail! And while those skills are still useful in today’s market, they’ve been joined by the likes of online development, SnapChat and Instagram management, IP targeting and email campaigns. Even the age-old design and printing habits have morphed with technology to meet today’s students with variable brochures that populate personal pages based on their favorite majors, clubs and sports. 

Whether you’re looking for a short admissions video to pack a punch during campus visits or a new library of photography to showcase student life, we’ll bring the industry’s best equipment and most practiced team of professionals to produce the most compelling media your institution has ever used. Our history behind the camera predates all of our experiences at The Parish Group. Having been trained by the great Ansel Adams, Bill Parish and his team of photographers have an unprecedented degree of artistry within the field of enrollment marketing. It’s common for our photographers and designers to unite in the first stages of production, guaranteeing that your end goals are considered from the start.

We’ll verify that the images captured not only meet technical needs like proper orientation and size, but that the content is deeply engaging and reflective of your brand.