A strong admissions office is a formidable machine. There are plenty of moving pieces: campus tours, visit days, application deadlines, complicated mail flows, digital campaigns, financial aid and housing complexities. At the center of it all is a single person, meant to smile, understand, and make everything seem easy--the admissions counselor. We at The Parish Group have been fortunate enough to meet hundreds of these [...]
First of all, let us take just a minute to brag on our powerhouse of a design team. Meredith, Andraya, and Joaris steal the show with design that is not only creative, but uniquely represents each of our clients. Their work is often more than logo design or page layouts, but includes a bit of engineering, architecture, and user research. For Christmas, they mail the [...]
MILK THAT PHOTOSHOOT Ah, the campus photoshoot. The few days each year that have to be picture perfect: sunny with dozens of well-dressed students studying on the lawn. We’re very familiar with these days and know the planning (and sometimes stress) that comes with finding the right balance in representing your school. You don’t want overly staged photos, the “three and a tree.” But you [...]
As we in higher ed are all painfully aware at this point, the effects of the COVID-19 pandemic have and will continue to wreak havoc on budgets for the foreseeable future. While we’ve found creative alternatives to take aspects of the recruitment process online, doing so has required many campuses to invest in multiple systems to manage such outreach. While simultaneously, virtually every administrator is still [...]
Regardless of your personal sentiments regarding Jeff Bezos, the man knows how to build a brand. He put it succinctly when he said, “Your brand is what other people say about you when you’re not in the room.” For much of the year, educators—and certainly university marketers and enrollment managers—haven’t been sharing walls with students. With us out of the room, what are they saying? [...]
Social Media Checkup 2021 At The Parish Group, we’re always keeping our finger on the pulse of the social media giants. For the better part of a decade, we’ve been empathizing with clients who grow increasingly frustrated at restrictive algorithms and feel too strained to give social media management its due. Industry wide, social media hasn’t become a mastered habit for colleges and universities and [...]
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.