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When it comes to Higher Education Marketing, we’ve been around the…well, you know.
How Enrollment Managers Can Utilize Slate Ping Data
Technolutions’ Slate is the holy grail of higher ed CRMs. It helps enrollment managers analyze student behavior which in turn can correspond to timely, personalized messaging. Specifically, Slate’s behavioral Ping data gives enrollment managers the ability to see what college or university web pages students visit and how much time they’re spending on each page. How Ping Works Let’s say Student A received an interesting ...
How to Begin Data Mining in IPEDS
In our first blog on IPEDS (Integrated Postsecondary Education Data System), we went through all the benefits this site poses for enrollment managers. In this next edition of our IPEDS series, we’ll help you begin data mining using the IPEDS site. Looking at the IPEDS front page, it’s apparent how vast the data system is, and how much opportunity is available to those who know ...
May 1: Deadline or Benchmark for Higher Education Enrollment?
May 1 is a date that makes almost all enrollment professionals’ ears perk up. It can be a stressful time for admissions teams as they scramble to meet enrollment expectations and net tuition revenue targets. Known as “National Candidate’s Reply Day,” May 1 was historically the deadline to confirm your enrollment at your selected institution. Over the past decade, this hard deadline has softened into ...
New Face on the Block: Dr. Valeria Tezzon
BIG things are happening in April for TPG! Our new office expansion is in its final phase, conference season is upon us, and we’ve got a new face on the block! Meet Dr. Valeria Tezzon. Originally from Italy, Dr. Tezzon is joining our Asheville office and we are so excited to have her on the team. Join us as we learn more about Valeria. What ...
7 UX and UI Trends in 2023 for Higher Ed
As we finish out the first quarter of 2023, we’re taking a look at prominent UX and UI trends happening this year. We are in the midst of college enrollment cycles for Generation Z, but Generation Alpha (those born after 2010) is only a few years away from making college decisions. For those schools running underclassmen inquiry campaigns, the oldest of Generation Alpha will be ...
New Face on the Block: Tez Garcia
We are settling into March and getting ready for a busy spring season here at The Parish Group. On top of exciting things to come, we've recently added a new team member! Meet Tez Garcia, our new Web and Graphic Designer. Join us as we learn a little bit more about Tez. What will your role encompass at The Parish Group? As The Parish Group's ...
