By now, most of us have a social media strategy. We have a way to plan our content and see the metrics of the engagement on that content. Social media strategy, however, is much more than that. One of the most influential ways social media impacts your institution’s messaging is out of your hands. You might not even know the temperature of the social media conversation [...]
If 2020 taught us anything, it was that best-laid plans were almost useless. We had mathematical models, set processes and all the data you could want to back up how each of the elaborate plans would yield new students. The year was looking to be one of the strongest on record. The problem was, no one could factor for the variables of major civil unrest, [...]
Now that CRMs are common fare for most enrollment operations, we see quite the gamut of governing philosophies on how to best utilize them. Should they serve as a data warehouse? An operations management tool? A communication automation hub? All of the above? The short answer is all of the above, but in reality, that leads to a deeper question – what is the fundamental [...]
At The Parish Group, we speak often about how to attract high school students, what they’re looking for, and what their journeys are in the college search process. Because of this, I’ve been reflecting on my own college search frequently since starting my job here in October. I applied to college six years ago, in the Fall of 2014. It feels my college search was [...]
Ok, we get it. We are all in unchartered territory and are being faced with a multitude of additional stumbling blocks related to new student recruitment. Enrollment management practitioners have historically counted on an abundance of test takers to have “raised their hands” by now to express interest. The spring of 2020 and the onset of COVID-19 caused a huge ripple effect across the enrollment [...]
What are you going to do differently?As we are closing the door on a ridiculously hard recruitment year, higher ed leaders should be evaluating programs, making plans, and setting goals for the next class. Taking a deep dive into your communication flow, social media strategy, and financial aid will allow for stronger outcomes in the future. The key here is: what are you going to do [...]
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.