WELCOME TO THE BLOCK!
When it comes to Higher Education Marketing, we’ve been around the…well, you know.
How Apple’s iOS 15 Could Impact Your Higher Ed Email Campaigns
Apple is taking another step towards user privacy with their newest iOS update. Launched in September 2021, iOS 15 has a particularly interesting new feature that will alter how email marketers evaluate their data. The culprit? ‘Hide My Email’ Feature The latest update to iOS 15 was on March 22, 2022 and we’ve received some questions about the “Hide My Email” setting and its potential [...]
Employee Spotlight: Candace Spencer
Following Mother's Day yesterday, we want to shine a light on one of our fantastic team members who truly keeps the TPG wheel turning. Our Senior Enrollment Strategist, Candace Spencer. Alright, let's give everyone some context here. What exactly is your role at The Parish Group? I am the Senior Enrollment Strategist, which includes brand strategy, content development, communications audits, counselor training, and the kitchen [...]
The Problem with Branding
There has been a major shift in our industry. The focus? Branding. Institutional branding has become a way for colleges and universities to compensate for enrollment shortfalls. But be wary, this is not a fix-all solution. The Good The desire to have an introspective look into who you are as an institution and where you sit in the marketplace is certainly a good thing. Determining [...]
Elon Musk Buys Twitter: Should This Affect Your Social Media Strategy?
By now, we’ve all heard the news that the world’s richest person, Elon Musk, is set to own Twitter after his $44B offer was accepted on Monday. As higher ed marketers, we’ve heavily integrated social media into our overall admissions strategy. Will Musk’s purchase of Twitter impact Gen Z’s use of the platform? Further, should we take this into account for our social media strategy? [...]
Trickle-Down Knowledge: Optimizing Slate within a Team
In our last blog, we talked about the importance of professional development within an admissions team. After all, a well-trained, happy team makes for a successful unit. Part of that development is to ensure critical knowledge is distributed from top to bottom. Specifically, we’ve seen instances (pun absolutely intended) of upper level administrators with a comprehensive grasp of the enrollment funnel within Technolutions Slate, while [...]
Employee Spotlight: Bill Parish
Meet Bill Parish, the co-founder of The Parish Group. Bill serves as the Vice-President of Creative Solutions and our Lead Photographer. Based on a successful advertising photography practice specializing in professional and student recruitment, The Parish Group was co-founded by Bill in 1987. His skills and leadership in evaluating, targeting, and capturing the university student experience have led to three decades of growth, innovation, and [...]
Get in Touch with Us
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.
Headquarters
Suite 500
Asheville, NC 28801