The Block—The Parish Group Blog2020-12-30T17:36:36-05:00


When it comes to Higher Education Marketing, we’ve been around the…well, you know.

6Feb, 2023

New Face on the Block: Molly Robinson

February 6th, 2023|Categories: Inside TPG|

At The Parish Group, we adapt our services to the needs of the market. As we've seen an uptick in colleges utilizing Technolutions' Slate, we added a new face on the block to crunch numbers, analyze, and optimize Slate's data for our partner schools. Meet Molly Robinson, our newest TPG member. What are you in charge of at The Parish Group?  I'm working on Slate [...]

27Jan, 2023

The (Under) Utilization of IPEDS

January 27th, 2023|Categories: Higher Education Data & Resources|

The Integrated Postsecondary Education Data System (or IPEDS for short) is a site owned by the National Center for Education Statistics that offers users data on any U.S. college or university for free.  Sounds awesome, right? Unfortunately, we’ve seen too often folks underutilizing this resource when it comes to data mining.  To get a better insight into IPEDS and the opportunities it presents for admission [...]

18Jan, 2023

How AI Could Affect the College Admission Essay

January 18th, 2023|Categories: The Internet & Mobile Technology|

When we’ve thought about the future in a cartoonish sense, robots tend to come to mind. It's what the Jetson’s had, what Marty saw when he ventured into the future, and what was packed inside Smart House.  In today's reality, we’ve gotten accustomed to saying Okay Google, tell me about… (or Alexa, depending upon your preference), but these devices’ knowledge only goes so far.  Enter [...]

11Jan, 2023

Employee Spotlight: Joaris Manning

January 11th, 2023|Categories: Inside TPG|

It’s 2023! We are so excited for what this year will bring for TPG.  But before we get ahead of ourselves, we want to shine a spotlight on one of our talented designers, Joaris Manning.  What is your role at The Parish Group?  I am a Senior Graphic Designer for TPG.  When did you join The Parish Group team?  I began working with The Parish [...]

14Dec, 2022

2022 Wrapped: Year in Review with The Parish Group

December 14th, 2022|Categories: Inside TPG|

What an awesome year 2022 has been, and a busy one at that! We've been fortunate enough to have one of TPG's strongest years yet as we've expanded our partner school network, traveled around the country, and attended some of the best conferences in the higher ed business! So please join us in a trip down memory lane as we journey through the past year. [...]

5Dec, 2022

Employee Spotlight: Julia Watson

December 5th, 2022|Categories: Inside TPG|

December is here and it’s beginning to look a lot like…. well, you know the rest.  As we hit our last strides before the new year, we want to take a moment to feature one of our newer members, the voice behind the posts, our very own Julia Watson.  What is your role at The Parish Group?  I am the Social Media Manager.  When did [...]


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As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.


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Suite 500
Asheville, NC 28801



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