The Block—The Parish Group Blog2020-12-30T17:36:36-05:00


When it comes to Higher Education Marketing, we’ve been around the…well, you know.

2Dec, 2021

The Year of Shortage: Commercial Paper Supply in 2021 and How It Will Affect Your College or University

December 2nd, 2021|Categories: Higher Education Marketing & Design|Tags: , , , , , , , , , , , , , , , |

We know. If you’ve been listening to the news, you’ve heard it before: there’s plenty of demand, but not that much supply. The shortages of 2021 have become even more exacerbated with the arrival of the holiday season. Unfortunately, commercial paper is now on that list.  Creating comprehensive communication plans are essential in recruiting today’s students. Additionally, maintaining outreach with parents, alumni, and other parties [...]

15Sep, 2021

Slate Preferred Partnership

September 15th, 2021|Categories: Announcements, Higher Education Data & Resources, Products & Solutions|Tags: , , , , , , , |

The Parish Group is proud to be named the newest member of the Slate Preferred Partner Program. Over the course of three decades, we have expanded our marketing services to fully address the needs of our clients and to become the leading higher-ed consultancy. Our place among Slate's Preferred Partners indicates our abiding commitment to our clients. We are the only full-service marketing firm within [...]

30Jul, 2021

The Value of Vendor Partnerships

July 30th, 2021|Categories: Our Clients|Tags: , , , , , , , , , |

Enrollment management marketing partnerships…   For some, the mere statement brings about the negative connotation of Darth Vader and his legions as they combed the galaxy looking for the rebel forces. They don’t call it the dark side for nothing. (But is that perception accurate?) For others, these partnerships mean the flexibility to have an extended team with additional research, perspectives and industry insights.  Who wouldn’t [...]

4Jun, 2021

Full Circle Yield

June 4th, 2021|Categories: Admissions Tips, Inside TPG, Research|Tags: , , , , , , , , |

As we continue researching trends in higher ed, we’re finding the most effective admissions offices are circling back to Ye Olde Relationship Building Techniques. As a group who’s worked in this industry for 34 years, we get a chuckle out of the ever-changing tides. In many ways, seeing patterns emerge in enrollment habits is like watching bell bottoms come back around. In the 1980s, The [...]

4May, 2021

Counselors: Your Main Line of Defense

May 4th, 2021|Categories: Admissions Tips|

A strong admissions office is a formidable machine. There are plenty of moving pieces: campus tours, visit days, application deadlines, complicated mail flows, digital campaigns, financial aid and housing complexities. At the center of it all is a single person, meant to smile, understand, and make everything seem easy--the admissions counselor. We at The Parish Group have been fortunate enough to meet hundreds of these [...]

19Apr, 2021

7 Tips for Effective Design

April 19th, 2021|Categories: Higher Education Marketing & Design, Inside TPG|Tags: , , , , , , , , , |

First of all, let us take just a minute to brag on our powerhouse of a design team. Meredith, Andraya, and Joaris steal the show with design that is not only creative, but uniquely represents each of our clients. Their work is often more than logo design or page layouts, but includes a bit of engineering, architecture, and user research. For Christmas, they mail the [...]


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As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.


14 S. Pack Square
Suite 500
Asheville, NC 28801



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