The Block—The Parish Group Blog2020-12-30T17:36:36-05:00

WELCOME TO THE BLOCK!

When it comes to Higher Education Marketing, we’ve been around the…well, you know.

20May, 2022

How Apple’s iOS 15 Could Impact Your Higher Ed Email Campaigns

May 20th, 2022|Categories: Higher Education Marketing & Design|

Apple is taking another step towards user privacy with their newest iOS update.  Launched in September 2021, iOS 15 has a particularly interesting new feature that will alter how email marketers evaluate their data. The culprit?  ‘Hide My Email’ Feature  The latest update to iOS 15 was on March 22, 2022 and we’ve received some questions about the “Hide My Email” setting and its potential [...]

9May, 2022

Employee Spotlight: Candace Spencer

May 9th, 2022|Categories: Inside TPG|

Following Mother's Day yesterday, we want to shine a light on one of our fantastic team members who truly keeps the TPG wheel turning. Our Senior Enrollment Strategist, Candace Spencer. Alright, let's give everyone some context here. What exactly is your role at The Parish Group? I am the Senior Enrollment Strategist, which includes brand strategy, content development, communications audits, counselor training, and the kitchen [...]

3May, 2022

The Problem with Branding

May 3rd, 2022|Categories: Institutional Branding|Tags: |

There has been a major shift in our industry. The focus?  Branding.  Institutional branding has become a way for colleges and universities to compensate for enrollment shortfalls. But be wary, this is not a fix-all solution.  The Good  The desire to have an introspective look into who you are as an institution and where you sit in the marketplace is certainly a good thing. Determining [...]

26Apr, 2022

Elon Musk Buys Twitter: Should This Affect Your Social Media Strategy?

April 26th, 2022|Categories: Social Media for Admissions|Tags: , , , |

By now, we’ve all heard the news that the world’s richest person, Elon Musk, is set to own Twitter after his $44B offer was accepted on Monday.  As higher ed marketers, we’ve heavily integrated social media into our overall admissions strategy. Will Musk’s purchase of Twitter impact Gen Z’s use of the platform? Further, should we take this into account for our social media strategy?  [...]

13Apr, 2022

Trickle-Down Knowledge: Optimizing Slate within a Team

April 13th, 2022|Categories: Inside TPG|

In our last blog, we talked about the importance of professional development within an admissions team. After all, a well-trained, happy team makes for a successful unit. Part of that development is to ensure critical knowledge is distributed from top to bottom.  Specifically, we’ve seen instances (pun absolutely intended) of upper level administrators with a comprehensive grasp of the enrollment funnel within Technolutions Slate, while [...]

5Apr, 2022

Employee Spotlight: Bill Parish

April 5th, 2022|Categories: Inside TPG|

Meet Bill Parish, the co-founder of The Parish Group. Bill serves as the Vice-President of Creative Solutions and our Lead Photographer. Based on a successful advertising photography practice specializing in professional and student recruitment, The Parish Group was co-founded by Bill in 1987. His skills and leadership in evaluating, targeting, and capturing the university student experience have led to three decades of growth, innovation, and [...]

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Get in Touch with Us

As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.

Headquarters

14 S. Pack Square
Suite 500
Asheville, NC 28801

Contact

828.505.3000 success@parishgroup.com

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