The Block—The Parish Group Blog2020-12-30T17:36:36-05:00


When it comes to Higher Education Marketing, we’ve been around the…well, you know.

28Nov, 2022

What’s More Important Than Branding

November 28th, 2022|Categories: Institutional Branding|

When it comes down to it, enrollment managers’ and admission officers’ jobs boil down to one essential question: what gets asses in classes? Many answer this question with the Big B.  Branding.  Branding could be a promise, a mission, or a takeaway. But it is not the end-all be-all.  Data from Niche’s Class of 2023 Fall Senior Survey show only 52% of seniors say a [...]

8Nov, 2022

Campus Photoshoots: What You Can (and Cannot!) Control

November 8th, 2022|Categories: Higher Education Photography|Tags: , , |

You’d be hard pressed to find a season as beautiful (and busy) as fall.  Admissions counselors are traversing the country, students are gearing up for winter exams, and enrollment managers are reviewing early decision applicants. Plus we can’t forget the breathtaking foliage accompanying us all.  We’ve had the privilege of capturing a multitude of campuses this autumn. After 35 years of leading campus photoshoots, we’ve [...]

3Oct, 2022

Employee Spotlight: Andraya Avery

October 3rd, 2022|Categories: Inside TPG|

October is here! What a busy autumn it’s already been.  Following the excitement of NACAC, we’re kicking off our month highlighting one of our creative powerhouses, Andraya Avery. What is your role at The Parish Group? I am the Senior Graphic Designer, Lead Web Designer, Licensed Drone Pilot, and Digital Communications Specialist for The Parish Group. When did you start working with The Parish Group?  [...]

19Sep, 2022

Where Teens Spend the Most Time Online

September 19th, 2022|Categories: Social Media for Admissions|Tags: , |

Here’s a shocker: teenagers are spending more time online than ever before.  Their typical destination sites? Social media.  The overall time teenagers spend on social media has increased since 2014-2015. In 2022, 97% of teenagers admit to using the internet daily, a five percent increase from eight years ago.  While we’ve all been guilty of spending too much time online, 46% of teenagers in 2022 [...]

6Sep, 2022

Cost vs. Investment Strategy

September 6th, 2022|Categories: Higher Ed Industry|

In enrollment management, we know that successful campaigns take time and resources (i.e. money). But when discussing strategies for enrollment cycles, time and time again the issue of cost emerges.  When is something a cost versus an investment?  A cost meets an immediate need while an investment fulfills a long-term need.  For example, when you’re at a drive-thru ordering food, would you consider the price [...]

31Aug, 2022

Employee Spotlight: Roger Jones

August 31st, 2022|Categories: Inside TPG|

September is here. While temperatures are cooling down, enrollment teams are heating up. Orientations, move-in days, and the first day of classes keep schools busy; meanwhile travel season is fast approaching.  In the midst of the new semester excitement, we want to take a moment to shine a spotlight on our very own Roger Jones.  What is your role at The Parish Group?  I am [...]


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Asheville, NC 28801



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