Regardless of your personal sentiments regarding Jeff Bezos, the man knows how to build a brand. He put it succinctly when he said, “Your brand is what other people say about you when you’re not in the room.” For much of the year, educators—and certainly university marketers and enrollment managers—haven’t been sharing walls with students. With us out of the room, what are they saying? [...]
Social Media Checkup 2021 At The Parish Group, we’re always keeping our finger on the pulse of the social media giants. For the better part of a decade, we’ve been empathizing with clients who grow increasingly frustrated at restrictive algorithms and feel too strained to give social media management its due. Industry wide, social media hasn’t become a mastered habit for colleges and universities and [...]
By now, most of us have a social media strategy. We have a way to plan our content and see the metrics of the engagement on that content. Social media strategy, however, is much more than that. One of the most influential ways social media impacts your institution’s messaging is out of your hands. You might not even know the temperature of the social media conversation [...]
If 2020 taught us anything, it was that best-laid plans were almost useless. We had mathematical models, set processes and all the data you could want to back up how each of the elaborate plans would yield new students. The year was looking to be one of the strongest on record. The problem was, no one could factor for the variables of major civil unrest, [...]
Now that CRMs are common fare for most enrollment operations, we see quite the gamut of governing philosophies on how to best utilize them. Should they serve as a data warehouse? An operations management tool? A communication automation hub? All of the above? The short answer is all of the above, but in reality, that leads to a deeper question – what is the fundamental [...]
At The Parish Group, we speak often about how to attract high school students, what they’re looking for, and what their journeys are in the college search process. Because of this, I’ve been reflecting on my own college search frequently since starting my job here in October. I applied to college six years ago, in the Fall of 2014. It feels my college search was [...]
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.