We all know the drill. Melt happens. We factor it into our admissions cycles, decide early on what we can afford, and how far we’re willing to bend. And normally we brace for impact on May 1 to see where the chips fall. But in all of our past May firsts, through the wincing and the teeth-gritting, we had some expectation of what would happen. [...]

New Enrollment Realities… and strategies to compliment them Deposits are down, or flat for many institutions. Every day we read about larger and larger percentages of students that are reconsidering their college choice. The Department of Justice’s ruling and subsequent NACAC rule changes from last year have driven fears of competitors “poaching” students. You may have been considering/implementing these strategies yourself!. Now here come deep [...]

The Final Frontier Institutions across the country are rethinking (or at least should be) strategies related to new student enrollment based on a delayed enrollment cycle. The global pandemic has affected the normal ebbs and flows of a traditional yield season that had already been affected by recent NACAC/DOJ changes. Declining high school graduation populations across the nation are no longer a secret and have [...]