WELCOME TO THE BLOCK!
When it comes to Higher Education Marketing, we’ve been around the…well, you know.
How to Combat The Great Resignation in Enrollment and Admissions
Think of your LinkedIn feed. How many times a week do you see a new admissions position open or someone in enrollment announcing their departure? Chances are … you see this a lot. The high turnover rate in admissions is not unlike what we’re seeing happen throughout the country, regardless of industry. But specifically in enrollment, from lower to higher level jobs, employees are [...]
Employee Spotlight: Maryann Parish
Meet Maryann Parish, the President and Chief Financial Officer of The Parish Group. Maryann is one of the company’s co-founders and helps keep us organized on all things financial. For 35 years, Maryann has been an essential member of The Parish Group team. To get to know the woman behind the name, we asked Maryann a few questions. One-on-One with Maryann Parish In your time [...]
Is Geofencing Profitable For Higher Ed? How the Pandemic Shifted Digital Marketing Strategy
When’s the last time you went a full day without your phone… intentionally? Unless you were doing a digital ‘cleanse’, it’s safe to say most people have their phones on them 24/7. Out of the 97% of Americans who own a mobile phone, 85% of those devices are smartphones, capable of connecting users to the vast online world at the touch of their fingers. And [...]
Higher Ed Photography in 2022: To Mask or Not to Mask?
When we can’t physically be somewhere, how do we get an idea of what that place is like? You can comb through the internet and do some research, but a quick way to gain an insider view is through visual mediums— mainly, photography and video. Similarly in higher ed marketing, we heavily rely on photography to tell the story of a college or university. For [...]
College Admissions are Declining Across the Country: How You Can Overcome the Drop
Higher ed admissions have changed a lot over the course of the pandemic. Fewer students are choosing to attend college as high school graduation rates dwindle with the population decrease. How can admissions leaders overcome this unprecedented drop in interested students? At The Parish Group, we’ve begun to see success in the multi-class search approach. Rather than use all resources to appeal towards high school [...]
New Face on the Block: Sam Thomas
We’ve seen a lot of success in 2021 and our plans for the future are only getting bigger. To aid in this expansion, The Parish Group has welcomed a brand new face into its Asheville office. Meet Sam Thomas, our new Client Success Coordinator. Client Success is Our Success Think of him as an organization guru. Sam will be responsible for all things project management, [...]
Get in Touch with Us
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.
Headquarters
Suite 500
Asheville, NC 28801