We all know the drill. Melt happens. We factor it into our admissions cycles, decide early on what we can afford, and how far we’re willing to bend. And normally we brace for impact on May 1 to see where the chips fall. But in all of our past May firsts, through the wincing and the teeth-gritting, we had some expectation of what would happen. [...]
New Enrollment Realities… and strategies to compliment them Deposits are down, or flat for many institutions. Every day we read about larger and larger percentages of students that are reconsidering their college choice. The Department of Justice’s ruling and subsequent NACAC rule changes from last year have driven fears of competitors “poaching” students. You may have been considering/implementing these strategies yourself!. Now here come deep [...]
The Final Frontier Institutions across the country are rethinking (or at least should be) strategies related to new student enrollment based on a delayed enrollment cycle. The global pandemic has affected the normal ebbs and flows of a traditional yield season that had already been affected by recent NACAC/DOJ changes. Declining high school graduation populations across the nation are no longer a secret and have [...]
This is not the time for autopilot messaging! We read a ton of emails every day regarding the higher ed landscape. We’re blessed to have student inquiries pouring in on behalf of our schools and we stay up-to-date with send lists from a host of institutions. Having combed through so much data on a regular basis, we’re downright shocked at how many schools are blasting [...]
Take three steps back on purpose to take one step forward and maximize your yield. The term “yield” is a make or break proposition in many senses of the word as enrollment management professionals work year-round chasing the magical pot of gold at the end of the enrollment funnel rainbow. Yield a good class and you are the hero who will get a pat on [...]
Now that we understand prospective students have decided to go more analog and are interested in receiving more phone calls, there are a few things to consider. As students engage your website (WTFudge is up with your messaging?) what will they find, or better yet how easy will they be able to find you? A common marketing thought for any website is anything that is [...]
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.