WELCOME TO THE BLOCK!
When it comes to Higher Education Marketing, we’ve been around the…well, you know.
New Year, New Tool: CRM Optimization
Now that CRMs are common fare for most enrollment operations, we see quite the gamut of governing philosophies on how to best utilize them. Should they serve as a data warehouse? An operations management tool? A communication automation hub? All of the above? The short answer is all of the above, but in reality, that leads to a deeper question – what is the fundamental [...]
Reflecting on my College Search
At The Parish Group, we speak often about how to attract high school students, what they’re looking for, and what their journeys are in the college search process. Because of this, I’ve been reflecting on my own college search frequently since starting my job here in October. I applied to college six years ago, in the Fall of 2014. It feels my college search was [...]
When More Is Actually Overkill
Ok, we get it. We are all in unchartered territory and are being faced with a multitude of additional stumbling blocks related to new student recruitment. Enrollment management practitioners have historically counted on an abundance of test takers to have “raised their hands” by now to express interest. The spring of 2020 and the onset of COVID-19 caused a huge ripple effect across the enrollment [...]
What are you going to do differently?
What are you going to do differently?As we are closing the door on a ridiculously hard recruitment year, higher ed leaders should be evaluating programs, making plans, and setting goals for the next class. Taking a deep dive into your communication flow, social media strategy, and financial aid will allow for stronger outcomes in the future. The key here is: what are you going to do [...]
Do More With Less
Enrolling the fall class of 2020 is proving to be one of the most intense and difficult experiences in recent memory for many institutions across the country. Everyone in higher education is facing the same uncertainty: “fall enrollment”. Furloughs have been implemented all over, and now enrollment management budgets are being reduced as a result of “all of the above.” Yet again enrollment managers are [...]
Thoughts on Melt
We all know the drill. Melt happens. We factor it into our admissions cycles, decide early on what we can afford, and how far we’re willing to bend. And normally we brace for impact on May 1 to see where the chips fall. But in all of our past May firsts, through the wincing and the teeth-gritting, we had some expectation of what would happen. [...]
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As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.
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