The Block—The Parish Group Blog2020-12-30T17:36:36-05:00


When it comes to Higher Education Marketing, we’ve been around the…well, you know.

8Apr, 2021

Milk That Photoshoot: 2021 Version

April 8th, 2021|Categories: Higher Education Photography|Tags: , , , , , , , |

MILK THAT PHOTOSHOOT Ah, the campus photoshoot. The few days each year that have to be picture perfect: sunny with dozens of well-dressed students studying on the lawn. We’re very familiar with these days and know the planning (and sometimes stress) that comes with finding the right balance in representing your school. You don’t want overly staged photos, the “three and a tree.” But you [...]

31Mar, 2021

How Much is Too Much?

March 31st, 2021|Categories: Admissions Tips, Higher Education Data & Resources, Higher Education Search|Tags: , , , , , , |

As we in higher ed are all painfully aware at this point, the effects of the COVID-19 pandemic have and will continue to wreak havoc on budgets for the foreseeable future.  While we’ve found creative alternatives to take aspects of the recruitment process online, doing so has required many campuses to invest in multiple systems to manage such outreach. While simultaneously, virtually every administrator is still [...]

16Mar, 2021

Who Do They Say That You Are?

March 16th, 2021|Categories: Admissions Tips, Higher Education Data & Resources, Institutional Branding, Research|Tags: , , , , , |

Regardless of your personal sentiments regarding Jeff Bezos, the man knows how to build a brand. He put it succinctly when he said, “Your brand is what other people say about you when you’re not in the room.” For much of the year, educators—and certainly university marketers and enrollment managers—haven’t been sharing walls with students. With us out of the room, what are they saying? [...]

4Mar, 2021

Social Media Checkup 2021

March 4th, 2021|Categories: Interactive, Research, Social Media for Admissions|Tags: , , , , |

Social Media Checkup 2021 At The Parish Group, we’re always keeping our finger on the pulse of the social media giants. For the better part of a decade, we’ve been empathizing with clients who grow increasingly frustrated at restrictive algorithms and feel too strained to give social media management its due. Industry wide, social media hasn’t become a mastered habit for colleges and universities and [...]

4Feb, 2021

Are you social listening where it counts?

February 4th, 2021|Categories: Higher Education Marketing & Design, Higher Education Search, Social Media for Admissions|

By now, most of us have a social media strategy. We have a way to plan our content and see the metrics of the engagement on that content. Social media strategy, however, is much more than that. One of the most influential ways social media impacts your institution’s messaging is out of your hands. You might not even know the temperature of the social media conversation [...]

20Jan, 2021

Back to Basics

January 20th, 2021|Categories: Higher Education Data & Resources, Higher Education Marketing & Design, Higher Education Search|

If 2020 taught us anything, it was that best-laid plans were almost useless. We had mathematical models, set processes and all the data you could want to back up how each of the elaborate plans would yield new students. The year was looking to be one of the strongest on record. The problem was, no one could factor for the variables of major civil unrest, [...]


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As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.


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Suite 500
Asheville, NC 28801



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