For our August Employee Spotlight, we are featuring the talented Meredith Rushing. Owner of Rushing Associates based out of Orlando, Florida, Meredith is an essential part of our TPG crew. What is your role at The Parish Group? I am the Creative Director and Photographer. When did you start working with The Parish Group? I began working with The Parish Group in 1999... 23 years [...]
If you work in enrollment, you know that communication is the elemental structure for enrollment success. Developing the relationship between recruiter and prospect is how the enrollment bread gets buttered. It’s like a courtship, in a way. The institution gets to know the student a little better, the student learns more about the institution. Enrollment managers even meet students’ parents and help them feel more [...]
It’s easy to get caught up in our side of the admissions process. Unlike the students we recruit, enrollment managers and higher ed marketers don’t get summers off. We use this time to close one class while reflecting, reassessing, and replanning our strategy for the upcoming cycle. But with all this focus geared towards the light at the end of the funnel, we thought we’d [...]
An article from the Wall Street Journal caught our attention recently. Written by Megan Graham, the article “Digital Advertising Companies Look to Reduce the Industry’s Carbon Footprint” focuses on the environmental impact of digital advertising. “Online advertising makes up at least 1% of global energy consumption,” it reads. This got us thinking about our methods of sustainability here at The Parish Group. Our Green Practices Having [...]
We are in the thick of the summer season. While the temperatures may be hot, we're going to cool things down with the following feature of the ever-cool Marcus Webb. We'll start with easy questions: what is your role at The Parish Group? I am the Director of Enrollment Analytics. When did you start working for The Parish Group? I joined the team in December [...]
How do you go about making big decisions that will affect your institution’s success in the marketplace? Do you fit the mold, follow the crowd and the precedent set before you? Or do you like to shake things up, turn stuff on its head, throw spaghetti at the wall and see what sticks? Positive leadership requires a lot of internal reflection. You must investigate how [...]
As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.