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When it comes to Higher Education Marketing, we’ve been around the…well, you know.
Where Teens Spend the Most Time Online
Here’s a shocker: teenagers are spending more time online than ever before. Their typical destination sites? Social media. The overall time teenagers spend on social media has increased since 2014-2015. In 2022, 97% of teenagers admit to using the internet daily, a five percent increase from eight years ago. While we’ve all been guilty of spending too much time online, 46% of teenagers in 2022 [...]
Cost vs. Investment Strategy
In enrollment management, we know that successful campaigns take time and resources (i.e. money). But when discussing strategies for enrollment cycles, time and time again the issue of cost emerges. When is something a cost versus an investment? A cost meets an immediate need while an investment fulfills a long-term need. For example, when you’re at a drive-thru ordering food, would you consider the price [...]
Employee Spotlight: Roger Jones
September is here. While temperatures are cooling down, enrollment teams are heating up. Orientations, move-in days, and the first day of classes keep schools busy; meanwhile travel season is fast approaching. In the midst of the new semester excitement, we want to take a moment to shine a spotlight on our very own Roger Jones. What is your role at The Parish Group? I am [...]
4 Tips to Avoid Counselor Burnout
Admission counselors have a hectic and often thankless job. Cycling between phases of recruitment and selection, there is little downtime within enrollment cycles for counselors. A Typical Year in Admission Counseling Winter through summer is utilized for the selection process. Counselors work through countless applications to narrow down the best fit students for their institution. All the while, many are still focused on fostering relationships [...]
How to Communicate Effectively with Gen X Parents
The student is often not the sole decider when it comes to selecting their next stage of education. Admission counselors must keep in mind the parents. In our last blog, we discussed the generational traits of Gen Z, those most likely to be your standard traditional student. In this blog, we’ll take a look into the overarching traits of their parents. Who are the Gen [...]
How to Communicate Effectively with Gen Z
In writing, marketing, and practically all forms of communication, it’s important to always be aware of your audience. What do they expect? What is the context of this communication? How does their point of view impact the message you share? For admission counselors, your audience is the prospective student and their parents. While of course each individual will be different in some way, it’s necessary [...]
