Now that we understand prospective students have decided to go more analog and are interested in receiving more phone calls, there are a few things to consider.  As students engage your website (WTFudge is up with your messaging?) what will they find, or better yet how easy will they be able to find you?  A common marketing thought for any website is anything that is [...]

Easter is upon us and we are all at home doing our part to deal with this life altering pandemic. Still, efforts to recruit the class of 2020 and beyond in this new norm must continue.  Institutions across the globe have gone from in person visits, and open houses to offering these and other campus based interactions in virtual form.  While there is plenty of [...]

What the Fudge is up with your messaging?In this world of Youtubers and Instagram influencers one thing is certain; messaging matters. During this unprecedented time of COVID-19, institutions must be keenly aware of their messaging--the what, the why, the when and the WHAT THE FUUUUUUDGE element.So much of your content has been carefully designed to run on autopilot. Emails are generating at pre-established intervals, the website [...]

Okay, it’s Topseyturveyville out there, but you can do this! COVID-19 has us living in unprecedented times. Sure, transcripts are going to be a hassle and May 1 might move by a month or two or … more. But you understand enrollment. It’s always something. For once, maybe you don’t feel so alone in the fact that the universe is fighting you for every last [...]

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