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Innovation Vision About Services How We Work Contact

Together we

can meet, and surpass, your school’s recruitment goals.|

We work harder
and smarter.

about

The Parish Group is a laser-focused team of creative and analytical admissions professionals who are committed to uniting schools with their best-fit students. Our proven partnering process uses the tools of research, big data, common-sense branding, innovative multi-channel communications, and responsive photography and video. We are a one-stop and fully comprehensive shop for your student recruitment marketing and beyond.

RESEARCH Refine. Define. Prioritize. SEARCH Target. Maximize. Yield. PIXEL WRANGLING Dream. Innovate. Expand. CREATIVE Present. Showcase. Impress. PHOTOGRAPHY Capture. Illuminate. Energize.

What We Do Best

services

We’re not a shiny new penny—we have been providing innovative solutions for more than three decades, adapting our approach to the needs of private schools, colleges, and universities.

Inquiry Generation
Application Generation
Hosted Applications
Secure Document Upload Modules
Marketing Automation
Calling Campaigns
Geo-Fencing
IP/Retargeting Market Expansion Strategies
Yield Strategy
Anti-melt Campaigns
Social Media Advertising
Search services We bring a custom approach to strategic search campaigns. Our programs are designed for your unique needs, through concentrated efforts to meet, and surpass, your school’s recruitment goals. The Parish Group’s extensive expertise spans decades, with team members who have cut their teeth in all aspects of higher education. subdirectory_arrow_left Back to Services Pixel Wrangling arrow_forward
Strategy
Web Development
Microsites
Electronic and Interactive
Online Paid Advertising
IP Retargeting Campaigns
Geo-Fencing
Pixel Tracking
Non-Responder Campaigns
Search Engine Optimization
Social Media Audits and Strategy
CRM Integration
Pixel Wrangling services Our skill set has broadened over the years, but our dedication to perfection, efficiency, creativity, and innovation has never wavered. And while those skill sets are still vital in today’s market, they’ve been enhanced by online and digital technologies, big data and social media management, IP targeting and email campaigns. Collateral print has morphed into variable and personalized communications based on favorite majors, interest, and sports. We know these things and we use them for your best advantage. subdirectory_arrow_left Back to Services CREATIVE arrow_forward
Photography services "We love when our schools tell us their visitors consistently say they were drawn to the campus by our photos. Our images send their minds. And their bodies soon follow." We invite you to experience the benefits of responsive and immersive storytelling photography and video. For over three decades, Bill Parish has specialized in recruitment photography for select schools, colleges, and universities. Our history behind the camera predates all of our experiences at The Parish Group. Our teams have an unprecedented degree of visual artistry within enrollment marketing. It’s common for our photographers, drone pilots, and designers to unite in the first stages of production, guaranteeing that your end goals are considered from the start.

Their images render beautifully for online, digital, and collateral print. They produce sharp, real-life photography that captures the positive energy of personal interaction and accurately portrays a sense of community that piques interests, and builds relationships. Prospects are engaged, inspired, and driven to inquire, visit, and apply.
See Full gallery subdirectory_arrow_left Back to Services arrow_forward
Brand Architecture and Positioning
Integrated Marketing Strategy
Logo and Word Marks
Identity
Key Messaging
Capital Campaigns
Comprehensive Publications
Creative Messaging
Campaign Fulfillment
Creative services At the Parish Group, we don’t waste time winking in the dark. The road to awesome includes tailored research, discovery, and informed decisions. We will energize your brand and enrollment strategies with engaging photography, inspired design and storytelling, and innovative technology. These will fuel responsive communications flows for measurable success and higher ROI. We can also provide full-service campaign fulfillment from inquiry to enrollment. Let's chat about your needs and goals soon. Back to Services subdirectory_arrow_left PHOTOGRAPHY arrow_forward
Qualitative Focus Groups
Predictive Modeling
Engagement Scoring
Target Market Analysis
Peer Assessments
Communications Flow Strategy
Perception Assessments
Social Media Audits and Strategy
Exit Surveys
CRM Communications Integration and Messaging
Research services Our research has helped institutions across the country develop strategies that are needed to be more competitive. The Parish Group offers full-service research capabilities from an enrollment management perspective, both quantitative and qualitative. Our custom research projects may include telephone/written surveys; focus groups; predictive modeling; awareness and peer assessments; strategic communications and web sites; and audits of current practices, programs, and communications. We have experience conducting large and small market research projects. subdirectory_arrow_left arrow_forward Search Back to Services

In our three decades of business, we have diligently and faithfully partnered with colleges and universities just like YOU.

Our client partners include selective institutions, small Christian colleges, HBCUs, global foundations serving higher education, regional public universities, and everyone else in between.

How We Work

BIG things.

Together we do

Vision

Our cross-platform
enrollment system.

We’ve put 32 years of enrollment experience into a digital-forward suite of tools to energize and extend your inquiry to enrollment communication flows. Our solution can build and manage, report, share, host, and complement your enrollment strategies.

Innovation

Get in Touch with Us

As a boutique agency, we pride ourselves on quality and customization. We set strong limits on our number of clients, working with only a small number of institutions each year. This enables us to deliver our energy and expertise with the razor-sharp focus and passion that our client-partners deserve.

Headquarters

14 S. Pack Square
Suite 500
Asheville, NC 28801

Contact

828.505.3000 success@parishgroup.com

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