Institutions engaging in search campaigns with The Parish Group have seen:

52.1%

prospect engagement rate

20.7%

inquiry rate

13%

increase in first-year applications
over one year

32.6%

increase in offers of admission over two years

44%

of total first-year enrollment from search

1^ST

largest first-year enrollment
in school history

here are the results

Student search is the lifeblood of recruitment efforts—where your funnel begins. The Parish Group’s approach to search is never one-size-fits-all. We devise a customized plan for your institution that begins with market analysis and a predictive model and ends with a right-size, right-fit enrollment class. Services in our search program include inquiry and application generation campaigns, hosted applications, CRM integration, digital marketing, call campaigns, and social media support—all designed to enhance your in-house efforts to nurture the relationship development of your funnel.

Our partners have seen record increases in engagement rates, applications, academic quality, and ultimately, enrollment when working with The Parish Group for student search.

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Name of Institution
Name
Title
Email
Phone
Years of Service at the Institution
Assessment Questions
What are your five most prominent communication (internal and external) pain points? Consider the following:
- Is it internal communications? (Current students, faculty, department heads, staff, etc. Under- informing, over-informing, departmental silos, etc.)
- Is it external communications? (prospective students, donors, alumni, city/community, brand awareness)
- Is it your publication?
- Is it your website/online presence/branding?
- Is it your presence in the local market?
- Is it your approach to donors and additional funding sources?
- Is it your institution’s public relations perspective?
- Is it staff?
- Is it your faculty?
- Is it institutional resistance to change?
- Is it a lack of innovative programming focused on job training/preparedness?
- Is it a primary or tertiary market?
- Is it getting donations?
If there were no obstacles, if you had all the resources you needed, which would you fix first?
Why should prospective students pick your institution to attend?
What do you think is the external perception of your institution?
What is your elevator speech for your institution?
Name
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