RESULTS THAT SPEAK FOR THEMSELVES
Photography
MICROSITES:
Our microsites are creative, fully responsive, and designed to have the best possible UX and UI for each user. Configured to collect data and analytics to work in tandem with our IP targeting banner ad campaigns, our microsites can collect data in a way that doesn’t feel like a chore to the user. From standard informational sites to fully custom interactive sites, we’ve got you covered.
DIGITAL ADS:
Our digital ads are designed to be eye-catching and reinforce the branding prospective students have seen since the beginning of the cycle.
Students that interact with the microsite (or .edu page with tracking pixel) are re-targeted with email communication and digital ads. The pixel retrieves the IP address and adds it into an advertising segment. This is useful for improving the results of email campaigns by serving digital banner and/or video ads to only those who have showed interest by opening an email or visiting the microsite.
EMAIL CAMPAIGNS:
With high-percentage open and click-through rates, enticing subject lines, and optimum time-of-day sends our email campaigns increase yield. Our email campaigns are tested across multiple clients and formats for the best UX possible.
RELATIVE CASE STUDIES:
RELATIVE BLOG POSTS:
7 UX and UI Trends in 2023 for Higher Ed
As we finish out the first quarter of 2023, we’re taking a look at prominent UX and UI trends happening this year. We are in the midst of college enrollment cycles for Generation Z, [...]
New Face on the Block: Tez Garcia
We are settling into March and getting ready for a busy spring season here at The Parish Group. On top of exciting things to come, we've recently added a new team member! Meet Tez [...]
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