New Face on the Block: Mikaela Roel

Text reads "New Face on the Block: Mikael Roel, Web & Graphic Designer with picture of Mikaela on the righthand side.

We’re excited to officially introduce our Web & Graphic Designer, Mikaela Roel.

Mikaela’s been an incredible addition to the team, helping us optimize our website, increase our digital marketing efforts, and even dabbling in AR experiences!

Join us as we learn more about Mikaela and her role at The Parish Group.

Talk to us about your position at TPG.
I’m in charge of updating and maintaining the company website, ensuring it stays up-to-date and user-friendly. I handle the design of print materials for conferences and large-scale display designs. I also create graphics for social media, blog posts, proposals, and presentations, and develop innovative materials to promote TPG.

What did you do prior to joining our team?

I was a freelance visual and product designer for more than three years, where I designed websites, created digital and print materials, and developed brand identities for various clients. I also have a background in industrial design and over seven years of project management experience, leading engineering-related projects.

What are some of your goals for your position at The Parish Group?
My goal at TPG is to contribute to the company’s growth and strengthen its reputation in the industry by creating designs that capture attention and differentiate us from competitors. I want to help elevate our brand through innovative promotional materials, and ensuring our website remains up to date and user-friendly.

As a higher ed marketing company, we’re all about touting our college pride! Where did you go to college?
I went to Universidad Nacional de Córdoba for both my undergraduate and graduate studies. Fun fact: it was founded in 1613! It is the oldest university in Argentina and the third oldest university in the Americas. Additionally, I hold an AAS in Digital Media Technologies from A-B Technical College.

Following that point, what does higher education mean to you?

To me, higher education is about growth and discovery. It’s not just about gaining knowledge, it’s a journey that helps shape who we are and how we see the world. I personally believe in being a lifelong learner, for me, higher education has opened the door to many exciting opportunities to explore different perspectives and engage with new ideas.

What are you most likely doing outside of work?

Outside of work, I’m involved in volunteering at a local science museum, where I help promote science education and engage with the community. I’m also a member of the board of AIGA Asheville, where I contribute to the design community. I love art and traveling, and visiting museums is one of my favorite activities.