For over 35 years, The Parish Group has been at the forefront of the higher education marketing industry. Located in the artistic city of Asheville, North Carolina, we are a laser-focused team of creative and analytical professionals committed to uniting schools with their best-fit students.
Our proven methods use the tools of research, big data, common-sense branding, innovative multichannel communications, and responsive photography and video. Our partners enjoy extraordinary service, measurable and trend-setting success, holistic and proven experience in enrollment management processes, cutting edge technology, and creative collaboration in all engagement.
We are a Slate Preferred Partner and work with institutions ranging from private universities to state schools to HBCUs. We are a one-stop and fully comprehensive shop for your student recruitment marketing and beyond. Together we do BIG things has been our driving force and commitment for
over three decades.
Maryann is the financial leader of The Parish Group. She is the fiscal manager and institutional advocate for all partner projects. She tracks and audits time, expenses, budgets, vendors, and all production costs. She also manages and controls mailing and postage expenses for fulfillment projects. Her attention to detail and efficiency is appreciated by our client-partners.
President | Co-Founder | CFO
Award winning ad agency owner, master gardener, world traveler, Riley’s human.
Based on a successful advertising photography practice, specializing in professional and student recruitment, Bill Parish co-founded The Parish Group in 1988. His skill and leadership in evaluating, targeting, and capturing the university student experience have led to three decades of growth, innovation, and measurable success for client-partners.
Senior Vice President of Creative Services |
Former Ansel Adams assistant, landscape and lifestyle art photographer, Maryann’s ride or die, and ringmaster of inspiration.
Eric provides oversight of The Parish Group’s business development, research and analytical teams, digital strategies, and new-student search campaigns. For over 25 years, Eric has provided enrollment consultation to schools across the United States. His predictive analytics and vast knowledge of student recruitment funnel optimization have resulted in increased yield, record enrollments and new market development for institutions of various sizes and selectivity.
Senior Vice President of Enrollment Strategies
Former college football letterman, race car driver, aspiring abstract floral painter, and vintage motorcycle builder.
Roger has a long history and in-depth experience in higher education that make him a valued enrollment partner. He has been a part of the transformation of the industry, having started his enrollment management career in the mid 90s. Roger has served in multiple roles in conjunction with mid-size, public, public research, community college, and private liberal arts institutions.
Assistant Vice-President of Partner Development
DJ, believes no suit is complete without a bow-tie and Jordans.
Valeria Tezzon, PhD.
Originally from Italy, Dr. Valeria Tezzon taught Humanities and Classical Studies for several years at UNC Asheville. Prior to joining The Parish Group, Valeria worked as an Account Coordinator for a home design company and a Product Manager for a content generation platform. At The Parish Group, Valeria is in charge of coordinating project life-cycles and utilizing organization to contribute to the success of our partner schools’ campaigns.
Former slalom kayak racer, crosswords lover, and polyglot (it’s not all Greek to her!)
Candace has a 13-year history with undergraduate admissions marketing. She first partnered with The Parish Group while working as Director of Interactive Media and Marketing at High Point University. During her time at HPU, she created a strategic plan for website migration and increased social media engagement by over 3,000 percent. Her working knowledge of market research, the admissions process, multichannel marketing campaigns, and targeted brand messaging is a vital asset to our client-partners.
Assistant Vice-President of Enrollment Strategies and Communications
Fan of decoy wrapping, slipping in obscure movie quotes, good shrubberies, and color-coded closets.
With over a decade of enrollment management experience for both public and private institutions, Marcus touts the intersection of the philosophical components of enrollment with the data driven. Having served in various capacities related to strategic enrollment management, recruitment, net-revenue generation, communication, data analytics, multi-platform CRM development and optimization, and financial aid leveraging, Marcus seeks opportunities to create solutions for the constantly evolving challenges of the enrollment landscape
Vice President of Enrollment Analytics | Chief Slate Strategist
Serial pragmatist, resident scowler, occasional ice climber, and amateur jiu-jitsu enthusiast.
Carrie started her professional career in the admissions office at Henderson State University. Little did she know that she was going to fall in love with admissions and enrollment management. Holding a variety of positions during her five years at HSU, Carrie most recently served as Slate captain for undergraduate, graduate, and international admissions. As The Parish Group’s Slate Strategist, Carrie aims to help other institutions optimize their Slate CRM to maximize enrollment efforts.
Full-time mom and chaos coordinator, defying gravity with a wicked love for Broadway musicals and heavy metal.
Molly is a Slate strategist with vast knowledge of enrollment management. Having served as the director of admissions operations at two top liberal arts institutions, Molly uses her extensive technology acumen to assist partner institutions to leverage data to best meet the needs of their enrollment goals.
Yale alum, Slate pro, recent MBA graduate.
JULIA WATSON DOZIER
Julia holds an MFA in Creative Writing from North Carolina State University and a BA in English from Florida State University. Originally from Atlanta, Julia migrated to North Carolina to teach, first in elementary school, then into first year college writing. Her love of writing and research spans both creative and technical. Following her pedagogical career, she began working in digital marketing with a focus on social media strategy and technical writing before joining The Parish Group. Julia runs the internal marketing for The Parish Group as well as our social media presence.
Director of Marketing
and Social Media
Published poetry and prose writer, sriracha advocate, former pop punk kid, always finding ways to mention her dogs.
Tez is a Graphic Designer who values meaningful design and creativity. Specializing in print and website design, she takes pride in being able to turn someone’s vision into a reality. As a first generation college graduate from Appalachian State University, she continually strives for success and personal growth.
Web & Graphic Designer
Amateur mycologist, part-time potter, and a hacky sack lovin’ deadhead.
Jim has served as a Chief Enrollment Officer for nine colleges across seven states over four decades. He has been responsible for administering the financial aid recruitment processes and creating financial aid modeling systems to optimize first-year and returning students’ revenue streams. He firmly believes enrollment plans should be discernible, transparent, and include trackable KPIs. At The Parish Group, Jim serves as the guru for all things enrollment analytics.
Director of Enrollment Analytics
Data nerd, believes in the power of a good spreadsheet, loves tennis and bicycling.
Meredith is an exceptional, award-winning but client-focused designer with over 35 years of experience in educational recruitment and corporate design. As lead art director for The Parish Group, she provides creative direction for her team as well as hands-on graphic design for client-partners. In her additional role as a second photographer on photo shoots, she embraces the opportunity to interact directly with students as well as professors.
Art Director | Lead Designer | Photographer
Long distance, open water swimmer with an obsession for creating architectural paper sculptures and traveling the world in her spare time.
With extensive knowledge in both web (and print) graphic design, Andraya ensures that brand identity and user experience remain consistent into the digital aspect of every project. Her tasks include creating and maintaining search microsites, developing and editing digital content, overseeing and designing email campaigns, and managing The Parish Group’s digital engagement campaigns. She strives to provide the best solution for clients’ needs and is always willing to expand her knowledge on the latest trends and applications.
Lead Web Designer | Digital Communications Specialist
Left-handed horror and special effects aficionado who plays video games and longboards in her spare time.
Joaris (Jo) was born in Puerto Rico and moved to the United States with her family when she was young. In her first life, Jo was an architect, but along the way she realized that graphic design was the most enjoyable part of her work. She returned to school and earned a degree in graphic design. Now, Jo has nearly a decade of experience designing in the print/production world as well as in the online arena.
Originally from Puerto Rico, former architect, graphic designer of awesomeness.
Riley is the mascot for The Parish Group. He protects Maryann from potential intruders and bad business deals. Ever the high-energy worker, Riley makes sure that every toy is utilized to its fullest potential and every couch is ergonomically suitable.
K9 Resources | Mascot | VP of Zoomies
One-eyed, bear chasing, doggy daycare exile and lover of his stuffed octopus.
Asheville is more than a picturesque mountain destination in Western NC. It has a thriving scene of arts and culture that inspires our work everyday. We are lucky to be in one of Asheville’s most iconic and recognizable buildings centrally located in the heart of downtown Asheville in Pack Square Park. Our newly renovated creative loft space gives us access to everything the city has to offer.
Whether it be striking murals and art exhibits, award winning cuisines, creative crafts and brews, or the flourishing music scene, Asheville truly is the creative center of the universe.