Reason for Partnership:
Campbell has been a long-standing partner of The Parish Group for over 30 years through various enrollment marketing engagements.
The particular focus of this case study is on Campbell’s need to develop consistent multi-year inquiry volume through student search in order to sustain adequately-sized applicant pools.
“For nearly three decades, Campbell University has entrusted The Parish Group with the responsibility of publishing many of our annual admission materials. The longevity of our relationship is testimony of our satisfaction with The Parish Group’s attention, service, and product.”
TPG utilized targeted, high-volume underclassmen student search for an institution that had long been solely dependent upon senior search. In this process, TPG worked with Campbell to significantly expand sophomore and junior search while reducing redundant, lower-conversion quantities through senior search.
Additionally, efforts were made to bolster the inquiry fulfillment marketing mix to maintain top-of-list presence for students over a 12-24 month cycle leading into the senior year.