MOUNT ST. MARY’S UNIVERSITY–LOS ANGELES
MOUNT ST. MARY’S UNIVERSITY-LOS ANGELES
CASE STUDY
MSMU-LA: BOOSTING YIELD AND EFFICIENCY
ENHANCING YIELD AND DEPOSIT RATES WITH NON-APPLIED AND INCOMPLETE APPS CALLING CAMPAIGN
Mount Saint Mary’s University-Los Angeles (MSMU-LA) is a private, Catholic University primarily for women in Los Angeles, California with a total undergraduate population of 2,311 students across their Chalon and Doheny campuses and online programs.
Reason for partnership
MSMU-LA’s admissions team experienced some staffing shortages in early 2023, and as a way to keep counselors focused on qualified leads, The Parish Group stepped in to engage colder leads through a calling campaign targeting senior inquiries and those with incomplete apps.
“The Parish Group has helped us solve a crucial need of being able to contact our leads and applicants on a daily basis. In addition, the excellent job they did with integrating the call tracking and notes with our CRM was crucial. It allowed us to eliminate data silos, and actively track response rates and needed follow-up in real time.”
TPG’s Approach
TPG began by imbuing itself into the MSMU-LA story to understand top selling points for the university as well as identifying possible obstacles that keep students from starting and/or finishing their application. By utilizing a combination of scheduled outbound queries and inbound source formats in Slate, TPG helped automate data exchange and guaranteed a one-day turnaround for outbound calls, while ensuring that students requesting follow-up conversations were back in counselors’ inboxes (with context) the next day.
Sample Section of Non-Applied Call Flow:
Outcomes
TPG’s calling campaigns saved admissions counselors’ time while generating qualified leads for Mount Saint Mary’s out of their unqualified population.
TPG’s calling campaign resulted in:
The Parish Group took hundreds of potentially unqualified leads off MSMU-LA’s counselors hands, saving time and creating a better quality of work for admission counselors. Additionally, TPG ushered in qualified leads from the calling campaigns to admissions counselors for follow-up.