ALLIANCE FOR CATHOLIC EDUCATION
ALLIANCE FOR CATHOLIC EDUCATION
University of Notre Dame
University of Notre Dame
CASE STUDY
University of Notre Dame IEI: Strategic Slate Implementation
Transforming IEI’s recruitment and engagement systems with a tailored Slate CRM solution
The Institute for Educational Initiatives (IEI) at The University of Notre Dame is dedicated to the development of Catholic education through various graduate degree and non-degree programs in teaching.
Reason for partnership
The IEI at The University of Notre Dame sought to transition from a series of disparate systems, spreadsheets, and manual/ad hoc recruitment outreach processes into a comprehensive Slate instance to manage their various graduate degree, certificate, and engagement programs.
“The Parish Group team has been an invaluable part of our Slate implementation. They put in the time and effort to understand our unique circumstances and goals, and then used their extensive knowledge and experience to provide us with an optimal solution that will serve us well into the future. We have learned so much from our time together, and we couldn’t imagine attempting a Slate implementation without TPG’s Slate team.”
TPG’s Approach
The Parish Group (TPG) partnered with the IEI team to conceptualize and realize an expansive, inclusive, and multi-faceted CRM solution to serve their unique needs. From traditional recruitment outreach for degree programs to engaging alumni cohorts, K-12 school networks, donors, and friends of the program, TPG helped the IEI optimize its functional capacity and exponentially increase engagement.
Outcomes
Targeted enrollment gains and exponential outreach growth in the first recruitment cycle using Slate.
In the first recruitment cycle within Slate, the IEI’s primary degree and non-degree programs saw targeted enrollment increases while overall outbound digital communications increased by 2,300%. Taking advantage of drip campaign automation and far more comprehensive data management gave the IEI team the ability to significantly expand their recruitment outreach efforts to support their enrollment goals.
