FAYETTEVILLE STATE UNIVERSITY
CASE STUDY
Reason for Partnership:
Fayetteville State sought to bolster multi-year student search and fulfillment programs to create sustainable increases to all phases of the enrollment funnel. Larger inquiry, applicant, and admit pools would allow for not only enrollment growth in first-year cohorts, but the eventual ability to further shape the class and recruit for right-fit and persistence.
TPG’s Approach:
Identifying right-fit markets, expanding upon geographic search parameters, and building scaffolded levels of fulfillment communication – print, digital, and telecommunication – for senior, junior, and sophomore prospects helped jumpstart funnel growth for Fayetteville State. Continued down-funnel engagement for applicants, admits, and parents also supported an enhanced approach to moving Fayetteville State further up the first-choice institution ladder.
