April 2018

March 2018

September 2015

What is a Website, and How Does it Fit into Your Higher Ed Communications Plan?

2017-03-08T16:11:48-04:00September 24th, 2015|The Internet & Mobile Technology|

Most people think of websites as billboards, some place where you can display messages to  people coming directly to your homepage. Others think of websites as repositories for quality information—little libraries with deep sitemaps focused [...]

May 2015

7 Admissions Strategies for Closing the Sale with Students

2017-03-08T16:11:49-04:00May 21st, 2015|Admissions Tips, Higher Education Data & Resources, Higher Education Marketing & Design, Social Media for Admissions, The Internet & Mobile Technology|

College and university admissions offices must walk a fine line between using traditional sales tactics to close the sale with students, and employing admissions strategies to assist young people faced with making an important life [...]

April 2015

March 2015

Using Great YouTube Videos to Recruit Students and Close the Sale

2017-03-08T16:11:50-04:00March 19th, 2015|Higher Education Search, Social Media for Admissions, The Internet & Mobile Technology|

When it comes to closing the sale with prospective students, nothing is more effective than a truly great college admissions video. Your average YouTube cat video or blooper reel won’t do. We’re talking high-end, personal-story, [...]

February 2015