I have always been intrigued by technology, communication, and the intersection of the two. In fact, in graduate school, I wrote my comprehensive assessment paper on the ways emerging communication technologies change the way we […]
Up until 2013, times were good. As a school, you could wield Facebook as an exacting tool to reach incoming students, group them together and create a real sense of connection as a yield driver.
In […]
Most people think of websites as billboards, some place where you can display messages to people coming directly to your homepage. Others think of websites as repositories for quality information—little libraries with deep […]
College and university admissions offices must walk a fine line between using traditional sales tactics to close the sale with students, and employing admissions strategies to assist young people faced with making an important life […]
You’ve been reading for months now about the importance of responsive, mobile-friendly web design. The awesome industry blogs you follow (
When it comes to closing the sale with prospective students, nothing is more effective than a truly great college admissions video.
Your average YouTube cat video or blooper reel won’t do. We’re talking high-end, personal-story, immerse-yourself-in-the-campus-experience […]
Unless you have counselors permanently stationed at every high school in the country, there’s a good chance that students are going to look to your college’s website as a primary source of information about your […]
