Programs, Price & Perception…
It’s time to talk about value. Following May 1, wisdom dictates a fresh assessment of the year’s success and the programs that enabled it. The key question at this juncture is: Does your current [...]
May 2018
April 2018
Simpler than simple
I have always been intrigued by technology, communication, and the intersection of the two. In fact, in graduate school, I wrote my comprehensive assessment paper on the ways emerging communication technologies change the way [...]
March 2018
Milk That Photoshoot
MILK THAT PHOTOSHOOT Ah, the campus photoshoot. The few days each year that have to be picture perfect: sunny with dozens of well-dressed students studying on the lawn. We’re very familiar with these days [...]
Let’s talk about Facebook.
Up until 2013, times were good. As a school, you could wield Facebook as an exacting tool to reach incoming students, group them together and create a real sense of connection as a yield [...]
March 2016
5 Strategies for Building Admissions Relationships One Student at a Time
This year, why not build the strongest admissions program your institution has ever seen? Honestly, it won’t be a breeze. But if you stack one strategy on top of the next, and focus on building [...]
January 2016
6 Benefits to Variable Design in Admissions Recruitment
College admissions recruitment is about finding the best students to fit a particular campus. We believe that the best way to do that is to focus on building relationships. And since relationships require a give [...]
A New Year, a Resolved Focus on Your Admissions Goals
It’s a new year, and that means setting goals and resolutions for the year ahead. We applaud any efforts you make to be a better you. Perhaps you want to be more healthy, learn new [...]
November 2015
Targeting Students: Meeting 6 Admissions Goals with the Same Viewbook
Letters and postcards help attract attention, but viewbooks are where many students will get the majority of their offline knowledge about your college or university. You may only have 16 pages plus cover to encourage [...]