I have always been intrigued by technology, communication, and the intersection of the two. In fact, in graduate school, I wrote my comprehensive assessment paper on the ways emerging communication technologies change the way [...]
Up until 2013, times were good. As a school, you could wield Facebook as an exacting tool to reach incoming students, group them together and create a real sense of connection as a yield [...]
This year, why not build the strongest admissions program your institution has ever seen? Honestly, it won’t be a breeze. But if you stack one strategy on top of the next, and focus on building [...]
Do you like Facebook’s new reaction emojis? Or do you love them? Are you wowed by them? Have they made you angry? Luckily for all of us, we can now properly express a litany of [...]
Facebook groups are a great way to share information and encourage discussion among a group of people around a given topic. In terms of building rapport and relationships among the students your incoming class, they’re [...]
Strong online videos are helpful in building your school’s brand and closing the sale with students. More importantly, along the way, videos are crucial in helping you build relationships with your prospects. And those relationships [...]
It is vitally important to have a social media presence that supports your school’s brand through actively engaging and controlled content. For college-bound students, social media has become the number one activity on the web. [...]
Our expert photography team has practically been on the road every week since August capturing authentic, engaging photography. Those long road trips sometimes mean hotel breakfasts followed by fast food dinners, which can leave a [...]
