ASHEVILLE, NC, November 15, 2019 – In 2014, the Bill and Melinda Gates Foundation selected six historically black colleges and universities (HBCUs) — namely Claflin University, Delaware State University, Fayetteville State University, Jackson State University, […]
Another year of travel, phone calls, emails, text messages, and campus visits, have culminated in new students classes for colleges and universities across the country. For those on the outside of the industry, a common […]
I have always been intrigued by technology, communication, and the intersection of the two. In fact, in graduate school, I wrote my comprehensive assessment paper on the ways emerging communication technologies change the way we […]
Up until 2013, times were good. As a school, you could wield Facebook as an exacting tool to reach incoming students, group them together and create a real sense of connection as a yield driver.
Colleges and universities across the nation are learning the hard way: Today’s successful student search programs are built on a foundation of solid institutional research and targeted communications strategies. The old “spray and pray” marketing […]
Is success the accumulation of data? Or does it come from mixing the best metric points to achieve your goals?
Many higher education marketing companies sell their successes based on their admissions recruitment metrics. Indeed, metrics […]
College and university admissions offices must walk a fine line between using traditional sales tactics to close the sale with students, and employing admissions strategies to assist young people faced with making an important life […]
From college fairs to name buys to campus visits, your admissions team collects a lot of data about prospective students throughout the year. Your goal is to recruit students who work hard and believe in […]