Your Fall Recruitment Travel Toolkit
Can you believe it’s already that time of year ...
New Face on the Block: Malyn Pickett
Our Slate team is growing, and we are excited ...
New Face on the Block: Camilla Fay
It's been a whirlwind summer at The Parish Group, ...
Bracing for Budget Cuts in Higher Ed
We’ve been hearing it on the news, in conversations, ...
Enhancing Accessibility in Your Higher Ed Email Communications
Email has long been a core way institutions connect with ...
Slate Summit 2025: Key Takeaways
Would we expect anything less than a strong start ...
PR vs. Marketing in Higher Ed: Siblings, Not Twins
The higher ed industry has been in the spotlight. ...
Are We Too Comfortable Telling Our Story in Higher Ed Marketing?
Colleges and universities are closing while the demographic cliff ...
Copy Aspects to Consider for Higher Ed Brochures
How do you tell the story of your institution ...
Design Aspects to Consider for Higher Ed Brochures
What kind of visual impact does your institution want ...
Slate.org: A How-To Guide for Your Institution
A few weeks ago, we explored how Slate.org can ...
Strengthening High School Counselor Relations with Slate.org
Since we celebrated National School Counseling Week a few ...
No Department of Education? Here’s How It Could Impact Enrollment
The return of the Trump administration has come with ...
What the New NCAA JUCO Rules Could Mean for Small College Enrollment
More shake-ups have arrived in college athletics. In 2024, ...
College Tour Recap: Do You Know Where You’re Going To
One of my favorite pastimes is listening to music and ...
New Face on the Block: Andraya Avery
For those familiar with The Parish Group, you may ...
Why are College Emails Going to Spam?
As an enrollment professional with almost three decades of ...
New Face on the Block: Katie Jordan
We're closing the year off on a high note ...
Promoting Engagement Through Slate-Based Portals
When thinking of portals, the most standard examples may ...
The Secrets Behind Good Campus Photography
What separates a good photo from a great photo? One ...
How to Keep Student Search Personalization from Pigeon-holing Students
When it comes to higher education marketing, student search ...
New Face on the Block: Mikaela Roel
We're excited to officially introduce our Web & Graphic Designer, ...
Hitting the Road: A Mid-Travel Check-In for Counselors
So, you’ve been on the road for a few ...
How to Keep Your College from Going the Way of the Brick and Mortar Mall
Gen Z was too young to experience the height ...
Higher Ed Social Media Best Practices for ’25-’26 Recruitment Cycle
Current high school students have grown up in the ...