The idea of creating a communications plan from scratch can feel overwhelming. But in truth, once you have all your pieces in place, you will have a powerful tool that helps you recruit, […]
An image is worth more than just 1,000 words when it translates into more applications, higher enrollment, and a greater yield. However, poor quality photography, when it turns away prospective students, can lead […]
Most people think of websites as billboards, some place where you can display messages to people coming directly to your homepage. Others think of websites as repositories for quality information—little libraries with deep […]
What are you doing this morning? Be honest.
You probably came in and checked your email right away. Maybe you moved on to secondary email accounts or decided to check in on […]
It’s finally time to do something with all those analytics you’ve been collecting. Are you ready?
An effective long-term communications strategy is only as good as the plan upon which it is […]
It can be difficult to find the time and resources to set up your admissions goals, organize metrics to measure your progress, and revise your strategies based on your program analysis. Especially if you’re effectively […]
You’ve been working hard for months to get more likes to your Facebook page, more followers to your Twitter account, and more pins on your Pinterest page. Your numbers are steadily climbing, but you’re not […]
Along with “What do I write about?” and “How long should the post be?”, deciding on a blog post title is one of the most important questions on the blogging checklist before launching a post. […]