I have always been intrigued by technology, communication, and the intersection of the two. In fact, in graduate school, I wrote my comprehensive assessment paper on the ways emerging communication technologies change the way [...]
Colleges and universities across the nation are learning the hard way: Today’s successful student search programs are built on a foundation of solid institutional research and targeted communications strategies. The old “spray and pray” marketing [...]
Is success the accumulation of data? Or does it come from mixing the best metric points to achieve your goals? Many higher education marketing companies sell their successes based on their admissions recruitment metrics. Indeed, [...]
College and university admissions offices must walk a fine line between using traditional sales tactics to close the sale with students, and employing admissions strategies to assist young people faced with making an important life [...]
From college fairs to name buys to campus visits, your admissions team collects a lot of data about prospective students throughout the year. Your goal is to recruit students who work hard and believe in [...]
College enrollment has increased dramatically over the last few decades. That much is clear. But the fall enrollment demographics of America’s college students are also changing, and the marketplace has become more competitive. For-profit institutions [...]
Is your college worth the money? This is the question potential students (and their parents) will ask themselves as they go through their decision process. When choosing a college, students undoubtedly take a lot of [...]
