April 2018

June 2015

Using Data-Driven Predictive Models to Create Successful Search Programs

2015-06-04T09:56:17-04:00June 4th, 2015|Higher Education Data & Resources, Higher Education Search|

Colleges and universities across the nation are learning the hard way: Today’s successful student search programs are built on a foundation of solid institutional research and targeted communications strategies. The old “spray and pray” marketing [...]

May 2015

The Chemistry of Success: One Part Admissions Recruitment Metrics and Two Parts Comprehension

2015-06-03T11:37:32-04:00May 28th, 2015|Higher Education Data & Resources, Higher Education Search|

Is success the accumulation of data? Or does it come from mixing the best metric points to achieve your goals? Many higher education marketing companies sell their successes based on their admissions recruitment metrics. Indeed, [...]

7 Admissions Strategies for Closing the Sale with Students

2017-03-08T16:11:49-04:00May 21st, 2015|Admissions Tips, Higher Education Data & Resources, Higher Education Marketing & Design, Social Media for Admissions, The Internet & Mobile Technology|

College and university admissions offices must walk a fine line between using traditional sales tactics to close the sale with students, and employing admissions strategies to assist young people faced with making an important life [...]

April 2015

October 2013

Harvesting Your Next Class: What you can learn by studying changes in fall enrollment demographics [Infographic]

2017-03-08T16:12:00-04:00October 3rd, 2013|Higher Education Data & Resources, Research|

College enrollment has increased dramatically over the last few decades. That much is clear. But the fall enrollment demographics of America’s college students are also changing, and the marketplace has become more competitive. For-profit institutions [...]

August 2013