Navigating the FAFSA Rollout and Its Bottleneck on Yield
It’s no secret that financial aid is a top ...
The New Frontier: Expanding Your Geographic Markets
As enrollment managers and higher ed admissions leaders, we ...
The Value of Incorporating Calling Campaigns into Your Communication Flow
Conducting calling campaigns to reach out to Gen Z ...
Why Segmented Messaging is a Must in the Era of CRMs
In the realm of higher ed marketing, it’s common ...
The Three Cs of Higher Ed Branding
In today’s higher ed landscape, it’s extremely important to ...
The Importance of Parent Communications
Move over lawnmower parents. You’re not the only ones ...
Strategies for Successful Student Search
As more schools look to internalize their student search ...
Why August is the Best Time to Run Your Admissions Audit
By Jim Schlimmer, Director of Enrollment Analytics As the ...
What Conversations We’re Having Following the SCOTUS Decision
During our company's 36 year timeline, the higher ed ...
The Collateral Damage of the SCOTUS Decision on Affirmative Action
On June 29, 2023, the Supreme Court of the ...
Writing with AI for Higher Ed Admissions
It’s Friday. You’ve got to churn out copy for ...
Designing the Optimal Communications Flow: When Is It Overkill?
We get this question all the time: what is ...
It’s Time to Incorporate Skill-Based Language and Outcomes into Higher Ed Marketing
A recent article from the Wall Street Journal caught ...
How Enrollment Managers Can Utilize Slate Ping Data
Technolutions’ Slate is the holy grail of higher ed ...
How to Begin Data Mining in IPEDS
In our first blog on IPEDS (Integrated Postsecondary Education ...
May 1: Deadline or Benchmark for Higher Education Enrollment?
May 1 is a date that makes almost all ...
7 UX and UI Trends in 2023 for Higher Ed
As we finish out the first quarter of 2023, ...
How to Source the Best Student Quotes
Prospects want to hear from them. Parents want to ...
The (Under) Utilization of IPEDS
The Integrated Postsecondary Education Data System (or IPEDS for ...
How AI Could Affect the College Admission Essay
When we’ve thought about the future in a cartoonish ...
Employee Spotlight: Joaris Manning
It’s 2023! We are so excited for what this ...
2022 Wrapped: Year in Review with The Parish Group
What an awesome year 2022 has been, and a ...
Employee Spotlight: Julia Watson
December is here and it’s beginning to look a ...
What’s More Important Than Branding
When it comes down to it, enrollment managers’ and ...
Campus Photoshoots: What You Can (and Cannot!) Control
You’d be hard pressed to find a season as ...