Parish Pulse: July 2026 | Rethinking Connection in Higher Education
The Parish Pulse is our monthly roundup of higher ...
What Does Gen Z Want From Their College Experience?
The Generation Shaping What's Next The last Gen Z ...
How Higher Ed Should Market to Gen Alpha
Gen Alpha Is Closer to College Than You Think ...
Slate Summit 2026: Community, Collaboration, and a Few New Favorite Features
Every year, Slate Summit reminds me why I enjoy being ...
Your Whole Campus Should Be a Recruitment Opportunity
I’ve been spending a lot of time visiting college and ...
The Hidden Driver(s) Behind the Application Boom
According to the National Center for Education Statistics, colleges and ...
Parish Pulse: June 2026 | What Higher Education’s Biggest Changes Reveal
The Parish Pulse is our monthly roundup of higher education ...
The Enrollment Metric Higher Ed Gets Wrong
Best Fit Applicants Are More Important Than More Applicants ...
The Modern Campus Tour Starts On Social Media
The Campus Tour Starts Before Students Visit For many ...
AI Is Raising the Stakes for Campus Photography
We’ve Entered the Era of Visual Skepticism In May ...
The AI Revolution is a Big Opportunity for Liberal Arts Degrees
Since the Great Recession, liberal arts education has been discussed ...
How to Market a Liberal Arts Education in 2026
The Old Liberal-Arts Messaging Isn’t Working For more than a ...
After Commitment: The Opportunity Higher Ed Often Overlooks
Earlier this spring, we published a blog about how College ...
Indicia For Higher Ed Admissions: What They Are and Why They Matter
In enrollment marketing, timing, scale, and consistency all matter. Print ...
Values Are a Competitive Advantage in Higher Education
Young adults are entering higher education at a moment when ...
Rethinking How Mission-Driven Colleges Market Themselves
Mission has long been central to how colleges and ...
The New Face On the Block: Dave Debor, Director of Slate Operations
We’re expanding our Slate team here at The Parish ...
Who Is AI Marketing Really For?
We’ve Been Thinking A Lot About the Role of AI ...
New Face on the Block: Pat Brothwell
We’re continuing the momentum at The ...
College Decision Day Is Just the Beginning for Most Enrollment Teams
Why Decision Day Still Matters in a Changing Enrollment Landscape ...
Who Are You Talking To? How Higher Ed CMOs Risk Losing Sight of Their Audience
Higher education marketing has never been more complex…or more ...
From SEO to AEO: Preparing Higher Ed for AI-Driven Search
The conversation around artificial intelligence (AI) on college campuses ...
New Face on the Block: Dr. Leah Beth Hubbard
Welcome to the Team: Meet Dr. Leah Beth Hubbard ...
The AI Virtual Admissions Counselor: Tool or Replacement?
Artificial intelligence is everywhere right now. Nearly every industry—from ...
Moving Students from Admissions to Student Success Through Orientation
In many institutions, admissions and student success operate with ...
