Who Is AI Marketing Really For?
We’ve Been Thinking A Lot About the Role of AI ...
New Face on the Block: Pat Brothwell
We’re continuing the momentum at The ...
College Decision Day Is Just the Beginning for Most Enrollment Teams
Why Decision Day Still Matters in a Changing Enrollment Landscape ...
Who Are You Talking To? How Higher Ed CMOs Risk Losing Sight of Their Audience
Higher education marketing has never been more complex…or more ...
From SEO to AEO: Preparing Higher Ed for AI-Driven Search
The conversation around artificial intelligence (AI) on college campuses ...
New Face on the Block: Dr. Leah Beth Hubbard
Welcome to the Team: Meet Dr. Leah Beth Hubbard ...
The AI Virtual Admissions Counselor: Tool or Replacement?
Artificial intelligence is everywhere right now. Nearly every industry—from ...
Moving Students from Admissions to Student Success Through Orientation
In many institutions, admissions and student success operate with ...
The Ethics of AI in Higher Ed Admissions
Artificial intelligence has quietly embedded itself into nearly every ...
Rural vs. Urban Recruiting: Navigating Geographic Challenges
For admissions counselors, travel season is one of the ...
Is There a Continued Place for Virtual Events Post-Pandemic?
When campuses closed in 2020, virtual events quickly shifted ...
Keeping Your Branding Evergreen in Slate
Hey friends! It’s Katie from The Parish Group. I’ve ...
Best Practice for Translating Higher Ed Marketing Materials into Spanish
As we constantly strive to build authentic connections with students ...
Financial Aid Optimization: an Investment, not a Discount
In today’s competitive higher education landscape, institutions face enormous ...
Do You Speak Slate? How to Ask for What You Need
In enrollment management, one of the most common challenges ...
Your Fall Recruitment Travel Toolkit
Can you believe it’s already that time of year ...
New Face on the Block: Malyn Pickett
Our Slate team is growing, and we are excited ...
New Face on the Block: Camilla Fay
It's been a whirlwind summer at The Parish Group, ...
Bracing for Budget Cuts in Higher Ed
We’ve been hearing it on the news, in conversations, ...
Enhancing Accessibility in Your Higher Ed Email Communications
Email has long been a core way institutions connect with ...
Slate Summit 2025: Key Takeaways
Would we expect anything less than a strong start ...
PR vs. Marketing in Higher Ed: Siblings, Not Twins
The higher ed industry has been in the spotlight. ...
Are We Too Comfortable Telling Our Story in Higher Ed Marketing?
Colleges and universities are closing while the demographic cliff ...
Copy Aspects to Consider for Higher Ed Brochures
How do you tell the story of your institution ...
Design Aspects to Consider for Higher Ed Brochures
What kind of visual impact does your institution want ...
