The Enrollment Metric Higher Ed Gets Wrong
Best Fit Applicants Are More Important Than More Applicants ...
The Modern Campus Tour Starts On Social Media
The Campus Tour Starts Before Students Visit For many students, ...
AI Is Raising the Stakes for Campus Photography
We’ve Entered the Era of Visual Skepticism In May ...
The AI Revolution is a Big Opportunity for Liberal Arts Degrees
Since the Great Recession, liberal arts education has been discussed ...
How to Market a Liberal Arts Education in 2026
The Old Liberal-Arts Messaging Isn’t Working For more than a ...
After Commitment: The Opportunity Higher Ed Often Overlooks
Earlier this spring, we published a blog about how College ...
Indicia For Higher Ed Admissions: What They Are and Why They Matter
In enrollment marketing, timing, scale, and consistency all matter. Print ...
Values Are a Competitive Advantage in Higher Education
Young adults are entering higher education at a moment when ...
Rethinking How Mission-Driven Colleges Market Themselves
Mission has long been central to how colleges and ...
The New Face On the Block: Dave Debor, Director of Slate Operations
We’re expanding our Slate team here at The Parish ...
Who Is AI Marketing Really For?
We’ve Been Thinking A Lot About the Role of AI ...
New Face on the Block: Pat Brothwell
We’re continuing the momentum at The ...
College Decision Day Is Just the Beginning for Most Enrollment Teams
Why Decision Day Still Matters in a Changing Enrollment Landscape ...
Who Are You Talking To? How Higher Ed CMOs Risk Losing Sight of Their Audience
Higher education marketing has never been more complex…or more ...
From SEO to AEO: Preparing Higher Ed for AI-Driven Search
The conversation around artificial intelligence (AI) on college campuses ...
New Face on the Block: Dr. Leah Beth Hubbard
Welcome to the Team: Meet Dr. Leah Beth Hubbard ...
The AI Virtual Admissions Counselor: Tool or Replacement?
Artificial intelligence is everywhere right now. Nearly every industry—from ...
Moving Students from Admissions to Student Success Through Orientation
In many institutions, admissions and student success operate with ...
The Ethics of AI in Higher Ed Admissions
Artificial intelligence has quietly embedded itself into nearly every ...
Rural vs. Urban Recruiting: Navigating Geographic Challenges
For admissions counselors, travel season is one of the ...
Is There a Continued Place for Virtual Events Post-Pandemic?
When campuses closed in 2020, virtual events quickly shifted ...
Keeping Your Branding Evergreen in Slate
Hey friends! It’s Katie from The Parish Group. I’ve ...
Best Practice for Translating Higher Ed Marketing Materials into Spanish
As we constantly strive to build authentic connections with students ...
Financial Aid Optimization: an Investment, not a Discount
In today’s competitive higher education landscape, institutions face enormous ...
Do You Speak Slate? How to Ask for What You Need
In enrollment management, one of the most common challenges ...
