What Conversations We’re Having Following the SCOTUS Decision
During our company's 36 year timeline, the higher ed ...
The Collateral Damage of the SCOTUS Decision on Affirmative Action
On June 29, 2023, the Supreme Court of the ...
Writing with AI for Higher Ed Admissions
It’s Friday. You’ve got to churn out copy for ...
Designing the Optimal Communications Flow: When Is It Overkill?
We get this question all the time: what is ...
It’s Time to Incorporate Skill-Based Language and Outcomes into Higher Ed Marketing
A recent article from the Wall Street Journal caught ...
How Enrollment Managers Can Utilize Slate Ping Data
Technolutions’ Slate is the holy grail of higher ed ...
How to Begin Data Mining in IPEDS
In our first blog on IPEDS (Integrated Postsecondary Education ...
May 1: Deadline or Benchmark for Higher Education Enrollment?
May 1 is a date that makes almost all ...
7 UX and UI Trends in 2023 for Higher Ed
As we finish out the first quarter of 2023, ...
How to Source the Best Student Quotes
Prospects want to hear from them. Parents want to ...
The (Under) Utilization of IPEDS
The Integrated Postsecondary Education Data System (or IPEDS for ...
How AI Could Affect the College Admission Essay
When we’ve thought about the future in a cartoonish ...
2022 Wrapped: Year in Review with The Parish Group
What an awesome year 2022 has been, and a ...
Employee Spotlight: Julia Watson
December is here and it’s beginning to look a ...
What’s More Important Than Branding
When it comes down to it, enrollment managers’ and ...
Campus Photoshoots: What You Can (and Cannot!) Control
You’d be hard pressed to find a season as ...
Employee Spotlight: Andraya Avery
October is here! What a busy autumn it’s already ...
Where Teens Spend the Most Time Online
Here’s a shocker: teenagers are spending more time online ...
Cost vs. Investment Strategy
In enrollment management, we know that successful campaigns take ...
Employee Spotlight: Roger Jones
September is here. While temperatures are cooling down, enrollment ...
4 Tips to Avoid Counselor Burnout
Admission counselors have a hectic and often thankless job. ...
How to Communicate Effectively with Gen X Parents
The student is often not the sole decider when ...
How to Communicate Effectively with Gen Z
In writing, marketing, and practically all forms of communication, ...
Employee Spotlight: Meredith Rushing
For our August Employee Spotlight, we are featuring the ...
Continue the Relationship: Using Slate to Promote Student Success
If you work in enrollment, you know that communication ...