Are You Social Listening Where It Counts?
By now, most of us have a social media ...
Recruiting in 2021: Back to Basics
If 2020 taught us anything, it was that best-laid ...
New Year, New Tool: CRM Optimization
Now that CRMs are common fare for most enrollment ...
When More Is Actually Overkill in Higher Ed Marketing
Ok, we get it. We are all in unchartered ...
Enrollment Goals for Next Cycle: What Will You Do Differently?
What are you going to do differently? As we ...
Enrollment Budgets: Do More With Less
Enrolling the fall class of 2020 is proving to ...
Avoiding Student Melt
We all know the drill. Melt happens. We factor ...
Assessing Higher Ed Marketing Plans with New Enrollment Realities
Deposits are down, or flat for many institutions. Every ...
Transfer Populations: The Final Frontier
Institutions across the country are rethinking (or at least ...
Higher Ed, This is Not the Time for Autopilot Messaging
We read a ton of emails every day regarding ...
Enrollment Yield During COVID
The term “yield” is a make or break proposition ...
Are You There, Student? It’s Me, A College Counselor
Now that we understand prospective students have decided to ...
Admissions Recruitment During COVID: Time to Call
Easter is upon us and we are all at ...
What the Fudge is Up with Your Messaging?
In this world of YouTubers and Instagram influencers one ...
COVID Cheat Sheet
Okay, it’s Topseyturveyville out there, but you can do ...
As An Enrollment Management Professional, Extra Effort = Expected Effort
Another year of travel, phone calls, emails, text messages, ...
Programs, Price & Perception…
It’s time to talk about value. Following May 1, ...
Making it to May 1st: How to Reach Your Higher Ed Enrollment Goals
Does anyone in admissions sleep the night of April ...
The Final Push to May 1
March is here with a ...