From One Side of Higher Ed to the Other
It’s easy to get caught up in our side ...
The Environmental Impact of Online Advertising
An article from the Wall Street Journal caught our ...
Employee Spotlight: Marcus Webb
We are in the thick of the summer season. ...
What Good Leadership Looks Like
How do you go about making big decisions that ...
Enrollment is No Longer a Proxy for Revenue
By Steve McKellips, Ph.D., Vice Provost for Enrollment Management, ...
Employee Spotlight: Eric Bryan
It's June. Summer is here. It's time we begin ...
The New York Times Reports that Enrollment is Down: Here’s What You Can Do
The New York Times published an article last week ...
How Apple’s iOS 15 Could Impact Your Higher Ed Email Campaigns
Apple is taking another step towards user privacy with ...
Employee Spotlight: Candace Spencer
Following Mother's Day yesterday, we want to shine a ...
The Problem with Branding
There has been a major shift in our industry. ...
Elon Musk Buys Twitter: Should This Affect Your Social Media Strategy?
By now, we’ve all heard the news that the ...
Trickle-Down Knowledge: Optimizing Slate within a Team
In our last blog, we talked about the importance ...
Employee Spotlight: Bill Parish
Meet Bill Parish, the co-founder of The Parish Group. ...
How to Combat The Great Resignation in Enrollment and Admissions
Think of your LinkedIn feed. How many times ...
Employee Spotlight: Maryann Parish
Meet Maryann Parish, the President and Chief Financial Officer ...
Higher Ed Photography in 2022: To Mask or Not to Mask?
When we can’t physically be somewhere, how do we ...
College Admissions are Declining Across the Country: How You Can Overcome the Drop
Higher ed admissions have changed a lot over the ...
New Face on the Block: Julia Watson
As we close out 2021 and look ahead to ...
Higher Ed Marketing Success in 2021 and our Social Media Relaunch
Okay, we’ll admit it. We haven’t been the most ...
How Commercial Paper Supply Shortages Will Affect Your Higher Ed Marketing
We know. If you’ve been listening to the news, ...
Slate Preferred Partnership
The Parish Group is proud to be named the ...
The Value of Vendor Partnerships
Enrollment management marketing partnerships… For some, the mere statement ...
Full Circle Yield
As we continue researching trends in higher ed, we’re ...
Counselors: Your Main Line of Defense
A strong admissions office is a formidable machine. There ...
